TBWA\Melbourne announces raft of new planning team appointments and promotions
TBWA\Melbourne has today announced key new appointments and promotions within its strategy and planning team.
Virginia Pracht (left) joins as co-head of planning to lead the agency’s strategic outputs. Originally from Germany, Pracht has more than 15 years’ experience working in creative agencies and has led strategy across almost every category, including clients such as AAMI, Cadbury, Western Australia Tourism, Specsavers, Australian Open and Allianz. She joins from her most recent role as head of strategy at Ogilvy Melbourne.
Pracht will work in partnership with Eloise Liley (centre) who has been promoted to co-head of planning. Liley joined the agency in 2020 and has been an integral part of jumpstarting the collective’s refreshed strategy department, as well as being part of the agency’s most recent major win, NAB.
Together Pracht and Liley will lead the strategy offering across both the Melbourne and Adelaide agencies.
Zac Martin (right) joins the team as strategy director and will lead communications planning across multiple accounts. Zac also joins from Ogilvy where he worked on brands such as Mondelez, AAMI and Swinburne Online amongst other clients.
Says Ricci Meldrum, managing director, TBWA\Melbourne: “We’re incredibly excited to announce the expansion of our planning team in this period of growth. The appointments of Virginia and Zac, and internal promotions within the planning team, will bolster our strategic outputs across all aspects of the business and set a positive trajectory for the year ahead.”
Says Liley: “We’ve been waiting a while for Virginia and Zac to join us – and are over the moon that day has arrived. The agency has an amazing team of strategic thinkers and we couldn’t be more pleased with the new appointments.”
Other planning team updates include the appointment of Dhivia Pillai (senior strategist) from whiteGREY and internal transfers of Jack Gilligan (data, strategy and technology manager), Thaissa Tanaka (junior planner) and Laura Wiseman (junior planner) from the collective’s media, social and business management teams respectively.
14 Comments
Nice to see the band back together
Wow. Congrats all. The whole crew back togeths. xo
Some good heads here. Score for TBWA.
Absolute legends
TBWA have won here
Brilliant crew.
Go V & Zac! Lucky people.
What a crew of strategy legends.
V and Zac, absolute dream team. TBWA has made a solid grab here. Is there even a planning department left at Ogilvy?
Go Dhiv you rockstar
There is not
Never worked with a better strategist. Smart, easy going and convincing.
Congrats Elie! A department under your co-leadership will be a very cool thing.
There is. And, what a team it is. Best ever. Watch this space. And by the way, don’t kick Ogilvy when they’re down. They’re never down for too long. Plus, You’ll make them angry. You better run when they’re angry.