Taylor Swift and Coca-Cola team up for huge RED tour promotion for her Sydney, Brisbane, Perth and Melbourne concert dates

Ahead of international music superstar Taylor Swift’s upcoming tour of Australia, Coca-Cola has teamed up with 1,400 IGA supermarkets to offer fans the chance to win one of 2,500 double passes to her Sydney, Brisbane, Perth and Melbourne concert dates.

Coca-Cola will offer fans who buy any 600mL, 1.25L, 1.5L or 2L Coca-Cola product (Coke, Diet Coke, Coke Zero, Fanta, Lift and Sprite) at participating IGA X-press, IGA, SUPA IGA or IGA affiliated stores nationally the chance to enter the competition.

To enter, consumers need to buy an eligible Coca-Cola product at IGA, keep their receipt for verification, head to www.coca-cola.com.au, log-in and submit the last five digits of their barcode. Winners will be notified instantly if they have won a pair of tickets.

Says Antoinette Tyrrell, marketing manager Coca-Cola South Pacific: “Taylor Swift is one of the world’s most iconic pop artists and she is loved by Australian audiences. We’re excited to team up with IGA for this great promotion. Over the next month we will bring 5000passionate Taylor fans closer to their idol.”

After selling out venues across the world, Taylor Swift is bringing her acclaimed RED tour to Australia, performing in the following cities:

• Sydney, Allianz Stadium – December 4th

• Brisbane, Suncorp Stadium – December 7th

• Perth, NIB Stadium – December 11th

• Melbourne, Etihad Stadium – December 14th

The Coca-Cola Taylor Swift campaign will run from October 15 until November 15.

The promotion will be supported online, point-of-sale displays, IGA catalogues and in-store radio in all participating IGA stores.

Says national chairman of IGA, Mr Ben Ryan: “Our loyal local customers are the key to our success and we are delighted to be able to offer them the chance to be part of this exclusive promotion with one of our longest running and most valued suppliers, Coca-Cola. The offer will further tighten the relationship the IGA local owners and operators have with all their customers. Our retailers and their customers are going to be really excited about this.”