Target Australia launches joyous new Christmas campaign ‘Target All The Way’ via AJF Partnership
This year Target’s Christmas campaign via AJF Partnership, reinforces the retailer as the number one destination for everything customers need to create their perfect Christmas.
At a time when we are all in need of some seasonal joy, Target has reworked ‘Jingle Bells’ into an integrated campaign that is unapologetically upbeat and full of Christmas spirit, putting Target at the centre of whatever the perfect Christmas may look like for you and your family.
Says Jamima White, GM of marketing at Target: “The Target brand has always been synonymous with making Christmas easier, and this year we know and understand that Australian families are facing more pressures than ever before.
“With ‘Target All The Way’ we want to remind all Australians that we can be their first destination for great gifts for the whole family and for everything you need to create your perfect Christmas, whatever that may look like.”
Says Scott Walker, ECD at AJF: “Each year, the Target Christmas campaign gives us the opportunity to create iconic work that can touch all Australians.
“Christmas is a time for celebrating and bringing everyone together and with ‘Target All The Way’ we feel we have created something that will not only put a smile on people’s faces, but will help position Target as the key partner for families for everything they need this festive season.”
The fully integrated campaign launches in Australia this week coming to life across all of Target’s owned platforms, as well as free to air and connected TV, out of home, radio, digital, social, online and PR.
Client: Target
GM of Marketing: Jamima White
Head of Brand & Marketing: Corrina Brazel
Marketing Manager: Laura Stapleton
Creative Agency: AJF Partnership
Production Company: Scoundrel
Director: Lucy Knox
Executive Producers: Adrian Shapiro & Kate Gooden
Associate Executive Producer: Morgan Benson-Taylor
DOP: Aaron McLisky
Prod Designer: Imogen Walsh
Art Director: Rennie Watson
Wardrobe: Zohie Castellano
HMU: Nat Burley
Post Production: ARC Edit
Editor: Phoebe Taylor
Assistant Editor: Liam James
Post Producer: Winnie O’Neil
Colourist: Ferg Rotherham
Online: Viv Baker
Music and Sound Design: Rumble Studios
Sound Designer: Liam Annert
Composer: Peter Corrigan
Music Producer: Bec Ivanov
Media Agency: OMD
8 Comments
Whilst I am always itching to know who the Media Agency was, as they play such a vital and integral part in creating a modern campaign and without whom we would all be scratching our arses, I do think it would be nice to acknowledge some of the more menial serfs… like the Director, Production company, Sound etc
Good call. Looks like someone listened. It’s been added.
There should be an annual allowance of twice per year to use the word “iconic” – to be reserved for things that actually are iconic.
See below, courtesy of Cambridge Dictionary:
very famous or popular, especially being considered to represent particular opinions or a particular time:
– iconic status – John Lennon gained iconic status following his death.
– iconic image – The gunfight is the single most iconic image of the Wild West.
“The film Casablanca won three Academy Awards, and its characters, dialogue, and music have become iconic.”
Yes indeed. Was a genuine mistake between versions of press release, not an intentional oversight!
Man, I am such a sucker for anything with some good christmas music at its heart, so this is absolutely working for me (probably more than it might for most people.)
Thank you. And nicely done to the Scoundrels and Rumbles
But well executed. Nice work from the Rumble team.
I like these. Not trying to change the world but they’re going to work hard for the client I would wager. Best stuff out of AJF in a while too.