Tangerine and More appoint Havas Village for social, influencer, production, and PR

Havas agencies Havas Media and Havas Red have been named agencies of record for fast-growing telco brands Tangerine and More, as they embark on a series of brand and high-profile partnership campaigns.

Tangerine, one of Australia’s fastest-growing internet and mobile data providers that provides reliable, well-priced nbn® and mobile plans has been a challenger in the telco industry since its launch in 2014.

The appointment will see Havas broaden Tangerine and More storytelling through earned media, content production, strategic partnerships, brand communications, social and digital, and sponsorship amplification, as the company continues its ambitious growth trajectory across Australia.

Havas was selected for its national footprint, with the account based out of Melbourne and supported via teams in Sydney and Brisbane to align with Tangerine and More’s business initiatives, partners, and the media footprint.

The agencies proved to be a strong fit for Tangerine and More’s integrated needs with its blend of deep expertise across consumer, corporate, technology, lifestyle, and sport communications.

Says Andy Branson, CEO of Tangerine and More: “At Tangerine and More, we’re growing fast and investing in bold brand-building initiatives that reflect our challenger spirit. We needed an agency partner who not only understands the competitive telco landscape but also brings the creativity and strategic depth to help us stand out. Havas impressed us with their national reach, integrated capabilities, and clear passion for what we’re building, and we’re excited to partner with them on this next chapter.”

In 2025 and beyond, Tangerine is strengthening its commitment to Australian sport, building on major partnerships as the official internet partner of the National Basketball League through a multi-year deal, and backing both the Melbourne Renegades men’s and women’s teams.

They are prioritising a female focussed sports strategy through their support of Ambassador and Olympic Champion Mollie O’Callaghan, The Renegades, and Australian cricket favourite Milly Illingworth.

Havas brings extensive experience supporting brands to maximise partnerships across sport, culture and entertainment. This includes work with clients such as Toyota Australia, Lexus Australia, Bundaberg Rum, Puma, and Thirsty Camel driving meaningful engagement and business impact through programs aligned with high-profile ambassadors and events.

Says Matt Hearn, Managing Partner Havas Media Melbourne: “Partnering with Tangerine and More has been a natural alignment from the beginning. A challenger brand that matches our energy for pushing boundaries. It’s one of those rare collaborations where you can feel the synergy from day one, where both teams are genuinely excited to see what we can build together.”

Says Shane Russell, CEO of Havas Red Australia: Tangerine and More is a truly modern Australian brand – agile, ambitious, and customer-focused. We’re proud to partner with them at such an exciting stage of growth, bringing together our national footprint, our ‘CorpSumer’ PR approach, and our proven strength in sponsorship and partnership storytelling. We look forward to helping them build even stronger connections with their customers and communities across Australia.”