Take Care to let women breathe
September 8 2010, 8:05 am | | 19 Comments
In an ad that steers away from the usual poverty stricken imagesassociated with third world charities, CARE Australia along with DDBGroup Melbourne have created a new campaign, highlighting the littleknown fact that if you help one woman out of poverty, she’ll bring fourmore with her.
The launch spot titled, ‘Breathe’ uses the analogy ofdrowning to haunting effect, highlighting how little it costs a day toempower women to make a real difference.
19 Comments
A nice new way in. Strong stuff.
This is the first decent ad of its ilk I’ve seen. Well done.
What a cracker. Beautifully executed.
DDBoom!
That’s actually pretty good.
Refreshing take on the issue and good in that it doesn’t feature any of that dreary World Vision montage crap.
Nice one Gus.
made me hold my breath and tear up a bit.
full on. really nicely done.
Lovely Gus and Nick. DDNothing. Gus was a freelancer, as were most of the producers!
Balltrain! Toot Toot!
True 12:46. Hopefully they get a commission for every award it wins.
DDBAM!
CONGRATS to Gu$, Nick, Rouse & all da crew!
fuck. awesome. so good. so very very good.
Nice one Ball, a beautifully crafted spot.
See you next Monday.
Agency did nothing at all. Gus did everything..another PR spin bullshit from DDBoring
Long live King Monday!
haunting and stunning
congrats to all. this will win all over the place.
haunting and stunning.
this will win all over the place.
Great insight. Superb ad.