Take a butchers at the new ANZ spot
M&C Saatchi Melbourne and Plaza Films have produced a 140 second online commercial for ANZ Bank to promote more convenient banking. Thespot depicts the frustrations small business owners can experience whentheir bank is understaffed and they cannot contact their bank manager.ANZ now have a small business banker in almost every branch. There areaccompanying 45s and 30s TV spots, the first of which went to air last night.
Client: ANZ
Agency: M&C Saatchi Melbourne
Creative Director: Steve Crawford
Creative: Murray Bransgrove and Sandra Galiazzo
Agency Producer: Karen Muxworthy
Production company: Plaza
Director: Paul Middleditch
Producer: Peter Masterton
DOP: Tristan Milani
Editor: Peter Whitmore @ The Editors
Post Production: the Editors
Sound mix: Barry Stewart @ Sound Reservoir
6 Comments
That’s good.
Feels more TVC than viral to me but it’s bloody awesome.
So that’s what the hike in fee’s paid for…
Its a well shot, well produced Ad.
But it isn’t a viral.
I want Jackie Chan to be my business account manager guy too.
No offence to the agency, but as a small business owner and customer of ANZ, the only branch service I get is a form to fill out that some dim witted clerk with a fax takes and sends off to state management.
I hope the cart leads the horse with anz’s business service.
great job but does paul HAVE to do everything
?