TAC appoints Akcelo to deliver campaign and road safety activation at Australian MotoGP

Brand experience and innovation company Akcelo has been appointed by the Transport Accident Commission (TAC) to deliver an impactful road safety campaign aimed at motorcycle riders, launching at the upcoming 2024 Australian MotoGP at Phillip Island that hosts over 100,000 people from across the state and country.

The engagement will also see Akcelo spearhead a highly targeted, interactive event activation at the MotoGP for riders to reinforce the campaign message and build engagement with the rider community.

Says Jon Kenyon, managing partner Melbourne at Akcelo: “This is significant work at an iconic Victorian event. We’re eager to engage MotoGP fans and riders to enact change.”

Says Simon McCrudden, brand strategy partner at Akcelo: “The need to drive behaviour change for Victorian riders and increasing their use of protective clothing is paramount. Riders represent under 4% of all registrations, but account for 25% of serious injuries and 18% of deaths on the road. This brief is one we are excited to partner with TAC in helping solve.”