TAC addresses the new alcohol interlock laws in latest campaign via Clemenger BBDO, Melbourne
September 22 2014, 4:32 pm | | 3 Comments
The Transport Accident Commission (TAC) and Clemenger BBDO Melbourne have launched a new campaign, which addresses the new alcohol interlock laws that will come into place in Victoria from 1 October.
Anyone whose licence is cancelled for drink-driving (or riding) will have to fit an alcohol interlock into any vehicle they drive (home car, work car,motorbike) once they have relicensed (with a special ‘l’ condition) after their disqualification period ends. The interlock will be installed for a minimum of six months.
3 Comments
Mmm. Who wants to bet that the same creatives were involved in this campaign from last week?
http://www.campaignbrief.com/2014/09/nab-good-shepherd-microfinance.html
nothing
My thoughts exactly, Reg.
Repetition seems to be Clemenger’s creative strategy du jour.