Taboo Group Melbourne launches ‘Chuck’s Lol-a-Coaster’ interactive game for Chupa Chups
The Taboo Group, in partnership with Pachinko Pictures, has just released “Chuck’s Lol-A-Coaster” a fully customized and interactive game for Chupa Chups (Stuart Alexander).
Taboo and Pachinko have spent the last six months working on the project and the result is a game comprised of fresh art and music where users ride the world’s greatest and most frightening rollercoasters.
The game is part of Chupa Chups broader 2012 consumer promotion which gives three lucky lickers the chance to win an around the world trip to visit Chuck’s favourite rollercoasters.
Entry in the competition is simple – buy a Chupa Chup, get the code and enter that code online. Users can enter multiple times to increase their chances of winning the major prize.
The codes also unlock hidden content and “Sweet Rides” on “Chuck’s Lol-A-Coaster”, thus prompting repeat plays and simultaneously driving sales.
3 Comments
Haven’t even looked at it yet but you had me at hello
with the name. Funny shit.
Liking it/licking it.
Can u plz tell all sweet rides? I only got the big rig jet