T.K.Maxx launches new ‘Unbelievable Value’ campaign via AnalogFolk, Sydney

Global independent creative agency AnalogFolk has launched its campaign for international off-price retailer T.K.Maxx having been awarded the project last year.

 

The campaign, titled ‘Unbelievable Value’, was created specifically for the Australian market and kicks off with four TVCs, YouTube and digital advertising.

Says Tony Dunseath, VP marketing, TJX Australia: “Love the work. It is hard working retail creative but not at the expense of entertainment. At its heart it brings to life the feeling our customers have of discovering ‘Big Brands at Small Prices’.”

Says Richard Morgan, executive creative director, AnalogFolk: “It’s not every day you get to bring a bounding balloon dog or a telekinetic baby to life, but T.K.Maxx are known for making the seemingly impossible possible – offering ‘Big Brands at Small Prices’. We’re proud to have partnered with T.K.Maxx to create an idea that captures a truth – their customer’s pride in sharing the unbelievable value they find with others – in a quirky and memorable way.”

Says Kate Halpin, TVC director from production company Sweetshop: “They had me at sassy llama. Then they threw a telekinetic toddler, levitating bubble lady, and a sprightly balloon dog into the mix… What’s not to love!? It was silly amounts of fun collaborating with AnalogFolk and the team at Blockhead to create four distinct spots, which all have a little dose of magic incorporated into an otherwise familiar world.”

T.K.Maxx stores in Australia are operated by TJX Australia, part of The TJX Companies Inc. the world’s leading off-price retailer of home and apparel fashions.

Client: TJX Australia
VP Marketing: Tony Dunseath
Marketing Manager: Manisha Ediriwira
Marketing Specialist: Dulce Mapa

Creative Agency: AnalogFolk Sydney
ECD: Richard Morgan
ACD: Naomi Martin
Copywriter: Naomi Martin / Mike Burdick
Designer: Robbie Carter
Account Manager: Rosie Dingle
Head of Client Services: Jonny Sycamore
Agency Producer: Matt Barber
Strategy Partner: Ben Hourahine
Managing Director: Matt Robinson

Production Company: Sweetshop
Director: Kate Halpin
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Poppy Jones
Production Manager: Danni Janus
Production Coordinator: Rebecca Girard
Production Designer / Stylist: Jo Ayling
DOP: Kieran Fowler
Casting: Fountainhead Casting
Offline: Arc Edit
Senior Producer: Freya Maddock
Production Coordinator: Raphaëlle Saïd
Editor: James Ashbolt
VFX & Online: Blockhead VFX
Senior Post Producer: Briohny Aldersea & Rachael Trillo
VFX Supervisor : Steve Anderson, Julian Ford
Colorist: Matt Fezz
Sound Design & Sting: Sonar

Media: Havas Media