Sydney’s official Ferrari Maserati Dealership launches a new flagship website via Radar
Surry Hills based creative agency Radar has taken Sydney’s official Ferrari and Maserati Dealership to a new level with the launch of a new flagship website.
Designed to better reflect the luxury and prestige of the Ferrari and Maserati brands, the new site features a dark, textured colour palette, which provides a luxurious and contrasting setting for the brand’s full colour imagery. Equally as important, the newly launched site is much more intuitive for users.
Says Andrew Robertson, Radar director: “It is really exciting to be working with brands that generate so much passion and excitement. The challenge for us was to get the right balance between the branding elements and the retail nature of the Ferrari and Maserati Dealership business. We were conscious that we had to really bring the luxury and prestige nature of the brands to life with this site, but there is also a commercial imperative to sell vehicles. We did a lot of research into contemporary online models for presenting and selling premium brands including the auto industry, but also across other related industries such as fashion.”
The new site has a mobile responsive framework, is managed by a flexible new content management system and has engaging rich content such as the latest test-track videos from the brand’s Italian parent. It also displays information for their new and used cars in a more flexible and user friendly format and is optimized for SEO.
Following the recent launch of the site, the brand is so happy with its new look that it is being rolled out to other elements of Ferrari Maserati Sydney’s digital platform, including online advertising and eDM’s.
Client: Ferrari Maserati Sydney
Agency: RADAR
Lead Producer: Sharon Johnston
Design: Lee Newton
Development: Reece Lawson
ECD: Andrew Robertson
7 Comments
you’re kidding me right?
it’s a standard wordpress template, hardly a ‘new’ level.
it’s optimised for SEO? holy shit
Don’t piss on my leg and tell me its raining.
What an average website with zero crafting. The type is shocking, the spacing is questionable and it does look like a WordPress template rolled out by a developer who think they are a designer.
If you are going to feature new website launched please highlight the good work being done.
If this was a print job with the same level of sloppiness it would never see the light of day.
Shame on everyone involved.
You’re joking right?
Check out the alignment of the buttons in mobile resolutions.
Two weeks on Codecademy could yield something better than this..
What a very slow and out of date website. I wouldn’t be proud of that.
This is a joke, I would be embarrassed to be part of this project.
A friend of mind who used to work there told me once it is an horrible company to work for.