NZ ‘Super Tea’ beverage Ti Tonics appoints Brisbane agency Engine Group to handle account

Brisbane agency, Engine Group has been appointed to handle creative for Ti Tonics, a beverage company headquartered in NZ.

Engine’s job is to develop the ‘super tea’ category in Australia. This new category is exciting for the Australian market as there is very little in the market that has the health benefits that a Ti Tonics Super Tea offers.

Ti Tonics is a delicious, refreshing and amazingly healthy Super Tea. Ti Tonics Super Teas use natural compounds from grape seed combined with a delicate white tea base to provide supercharged levels of antioxidants.

The grapeseed extract in Ti Tonics is an astonishing antioxidant which is 20 times more powerful than Vitamin E, and 50 times greater than Vitamin C making one Ti Tonics serving equivalent to 5 servings of fruit and vegetables. They come in 5 natural fruit flavours including pomegranate, blueberry, nectarine, passion and mango and have no artificial sweeteners or preservatives and less than half a teaspoon of sugar per bottle.

Brains behind Ti Tonics, Dr Tracey King says her vision for Ti Tonics was inspired by the lack of healthy beverage alternatives on the market for consumers.

Says King: “I felt compelled to design a truly functional health product that can make a powerful difference to consumers. Ti Tonics are a delicious, easy, low sugar way to incorporate essential nutrients into your daily diet; support a healthy immune function and reboot your system from the inside out.

“Ti Tonics uses natural plant extracts to harness nature’s most powerful antioxidants-polyphenols. Polyphenols are the active compounds responsible for the known health benefits within red wine, dark chocolate and tea.

Ti Tonics are dedicated to creating drinks that can make a powerful difference to consumers said King, who also holds a PhD in Health Psychology.

Says King: “Our drinks are not only refreshing but also at the cutting edge of nutrition science.”

The grape seed extract in Ti Tonics supercharges the antioxidant benefits of white tea and provides it with its high polyphenol content as well as proteins, lipids, and carbohydrates which help to protect and repair the body’s cells. These compounds are also believed to help promote cardiovascular health, concentration, memory capacity, the immune system, cell regeneration and include anti aging properties.

Ti Tonics is produced in New Zealand using a 100% Aqua Pure process that uses only water to extract the bioactives from the fruits. The utmost care is taken to respect the environment and maintain the natural qualities of Ti Tonic ingredients during this process.

Australian consumers can find Ti Tonics in all great cafes.