Sydney Olympic Park appoints Banjo as creative agency following a selective tender process

Banjo has been awarded the Sydney Olympic Park creative account following a selective tender process.

Banjo will be responsible for the creative re-positioning of the Sydney Olympic Park brand and will begin work immediately.

Says Brett Morgan, senior manager, marketing and communications, Sydney Olympic Park Authority: “Banjo’s strategic thinking and collaborative approach was key in The Authority’s decision to appoint them. Their analysis and understanding of our specific brand challenges and the creativity they demonstrated in their response was impressive. I’m excited about the growth our future partnership will bring.”

Says Kath O’Shea, client services director, Banjo: “We are absolutely thrilled to be appointed to the Sydney Olympic Park business. Essentially, this is a brief which is about perception change, and our job is to tap into the extraordinary untapped potential of this iconic destination. There is so much that people don’t know about what’s on offer at the park, and we can’t wait to help get these stories out there.”

Last year Banjo was acquired by Bastion Collective, the largest independent communications agency in Australia, with Banjo partners Andrew Varasdi and Ben Lyttle retaining a meaningful stake in the business.

Banjo’s current client roster includes NSW Transport, AMP, The Real Pet Food Company, SafeWork, TAFE NSW and Alinta Energy.