Sydney Children’s Hospital Foundation launches new integrated campaign for Sydney Sick Kids Appeal via Archibald Williams
Archibald Williams has launched a fully integrated campaign for the Sydney Children’s Hospital Foundation (SCHF) to raise funds for kids’ health and build awareness of the appeal.
The campaign encourages the community to go all in for kids’ health with a charitable contribution. It gives them the opportunity to see that this otherwise ‘ordinary’ action could be extraordinary if they put it towards SCHF and kids’ health.
The children undergoing treatment at the hospitals don’t dream of being extraordinary (they already are), they dream of just being able to live an ordinary childhood. So, the campaign is as much about celebrating all the many joys of childhood as it is about highlighting the tragedy of paediatric illness and disease.
Thanks to three exceptional children and their families, Archibald Williams brought the campaign line, “Every Child In Hospital Is A Childhood On Hold”, to life with the use of real patient stories. The agency created a visual timeline of these kids’ lives pre-sickness, reminiscent of a phone’s camera reel, conjuring a real sense of nostalgia for the audience. This is then juxtaposed with a hard-hitting image of the child in hospital, highlighting the sad reality that these children are missing out on doing what they do best: being kids.
Says Kate Ferguson, general manager at Sydney Children’s Hospitals Foundation: “It’s been incredible seeing this campaign come to life. We have the pleasure of working withs so many inspiring families, so to be able to tell their story in an authentic and compelling way is extremely rewarding. We have an ambitious fundraising goal, but we believe we can get there thanks to the support of AW and the community this Sydney Sick Kids Appeal.”
Says Matt Gilmour, executive creative director at Archibald Williams: We’re so happy to be working with SCHF on this campaign and if we can help them achieve their goals and help families and sick kids as a result, we will all be very proud”.
Creative Agency – Archibald Williams
Kiranpreet Kaur – Head of Client & Strategic Services
Stefanie Duhy – Senior Account Director
Claudia Hovers – Senior Account Manager
Matt Gilmour – Executive Creative Director
Andy Reynolds – Senior Designer
Chris d’Arbon – Senior Art Director
Ross Cockrill – Senior Copywriter
Isabella Chan – Designer
Jason Hilzinger – Master of Craft
Client Team:
Kate Ferguson – General Manager
Lia Alexandrou – Brand & Communications Manager
Katrina Topfer – Campaign Lead
Jordan Murray – Digital Engagement Manager
TVC Production – Heckler
Sound Production – Heckler Sound
