Dynamix asks chefs: “Do you have the world’s number 1 in your kitchen?” for Hellmann’s

Unilever Food Solutions today launched its new campaign targeting chefs around Australia and New Zealand and challenging them to discover the World’s Number 1 Mayonnaise – Hellmann’s, in their kitchens.

From there the campaign gives chefs the opportunity to win an iPad, restaurant vouchers and Noma cookbooks. The campaign prompts chefs to improve quality and consistency in their restaurants whilst saving themselves time and money.

Says Anthony Lin from Unilever Food Solutions: “Dynamix is new to our roster of agencies and we were extremely impressed with not only their ability to learn our brand but in the way they were able to develop strategies on how to effectively engage chefs. With this campaign they’ve not only got them talking about Hellmann’s Mayonnaise but trialling our product”.

Ryan Hill, executive creative director said:  “The World’s Number 1 campaign has been developed around the notion all chefs want to be number one in their kitchen, and use only premium ingredients in all the meals they create. This campaign has allowed us to delve deep into what makes most chefs tick and develop a campaign that plays to their needs and desires. It’s been a brilliant way to start our relationship with Unilever Food Solutions and we’ve enjoyed every minute of this campaign”.