Sydney agency Focus Group launches new pro bono program to help amplify impact for mission-driven organisations
Focus Group, a Sydney-based agency group specialising in human insights, strategy and creative, has announced the launch of its new pro bono initiative, Grow Your Good. The program, which is accepting applications from today Monday February 3, is designed to support organisations that are making a positive impact, offering access to the agency’s expert guidance, innovative strategies and creative solutions to help them overcome challenges and achieve their goals.
The campaign invites mission-driven organisations to apply for tailored support that helps amplify their voice, expand their reach, and drive meaningful change. The program provides selected organisations with professional design, marketing, strategy and sustainability services — all without the constraints of a budget.
“As an accredited B Corp, we’re dedicated to making a positive change. We’re investing our time where it matters most – supporting organisations that are having a real impact,” said Carlos Jonmundsson, Founder at Focus Group. “We recognise our position as a small business in a big world facing lots of challenges. But we also recognise that our passion and our distinctive expertise can create amplification for substantial impact – a ‘ripple effect’. We believe in the power of creativity and strategy to elevate organisations that are genuinely transforming the world for the better.”
The Grow Your Good program is open to businesses, non-profits, and social enterprises that are committed to creating positive change. Whether it’s a pioneering sustainability initiative or a non-profit supporting marginalised communities, Focus Group’s expert team will work closely with these organisations to develop high-impact campaigns, branding, and communication assets that help them stand out in competitive markets.
Key details of the program:
- • Applications open: February 3rd, 2025
- • Applications close: March 17th, 2025
- • How to apply: Visit wearefocus.group/probonoprogram to learn more and apply.