Swisse Wellness unveils ‘tongue in chic’ fashion collab with The Inspired Unemployed for Vitamin Gummies campaign launch via Traffik Melbourne
Australian vitamin, mineral, supplement and skincare brand, Swisse Wellness has announced duo Matt Ford and Jack Steele from The Inspired Unemployed as the creative directors of its new ‘Functional, Fun’ Gummies campaign via Traffik Melbourne.
Boasting a social media following of over 3.1 million, creative geniuses, Matt and Jack, have collaborated with Swisse to co-design fashion garments, influenced by their take on functionality, creatively directing the Swisse Gummies SS23 Collection.
Their muse? A wide range of Swisse Gummies containing various functional benefits from immunity to beauty.
The campaign was inspired by the insight that Australian millennials care about their health, but they are generally overwhelmed by the pressures of adulting and that taking vitamins is often seen as just another thing on their never-ending to-do list.
Enter Swisse Gummies, a fun and effective way to supplement your day.
This collaboration with The Inspired Unemployed builds on the proposition of vitamin #goals for grownup kids, communicating the functional benefits in a fun, unexpected way.
Says Kerrie Wade, marketing director ANZ H&H Group: “We are super excited to launch the Swisse Gummies campaign anchored in ‘Functional, Fun’ with the talented Inspired Unemployed duo. Our objective was to really communicate the amazing taste and benefits of our Gummies offering, in a fun and engaging way that is new and disruptive for the VMS category.”
The ‘Functional, Fun’ Gummies campaign is launched with the Gummie Collection wrap party hosted by The Inspired Unemployed, and will roll out as an integrated campaign through: OOH, path to purchase, online and digital extensions and a robust PR and comedic led social campaign unique to the category from February 10th.
Always read the label and follow the directions for use.
Client: Swisse
Marketing Director ANZ: Kerrie Wade
Associate Marketing Director: Ana Laskova
Senior Brand Manager: Natasha McGill
Senior Manager Public Relations & Communications: Stephanie Taylor
PR & Partnerships Manager: Tash Matic
Creative Agency: Traffik Melbourne
Concepting: Julia Spencer
Strategy: Taryn Atkinson
Creative Director: Bonnie O’Hare
Creative: Aleksandr Corke
Executive Producer: Kent Boswell
Producer: Katie Hood
Account Director: Bonny Dixon
Media: PMG
Production Company: The Producers
Director: Cameron March
Executive Producer: Aborah Buick
DOP: Miller Best
Edit: Arc Edit
Editor: Josh O’Sullivan
Sound: Rumble Studios
Photographer: Ben Sullivan
PR: AMPR Group – Jennifer Walsh, Ebony Santin, Meg Anderson, Jordane Dillon
41 Comments
Time for a new idea at this point
cringe
The inspired unemployed are the funniest thing to ever come out of australia. When I was a boy I really wanted a catcher’s mitt, but my dad wouldn’t get it for me. So I held my breath until I passed out and banged my head on the coffee table. The doctor thought I might have brain damage.
Nice to see mainstream white guys finally getting a voice in the Australian media landscape.
what in the homophobic stereotype did i just watch ?
Finally. A brand brave enough to take on the world of fashion and their obsession with gummies. And in such a brave and unique way. German! Gay! Obnoxious! Where do they come up with this stuff?
Ad people will loathe this. Joe Blow on the 400 to Bondi Junction will like it.
A new low for Swisse.
Bring back Ricky.
I watched it twice. Where does it say they are gay?
Or are you saying anyone with a silly voice is gay. I think you may be the homophobe.
So true. I got into an argument with a man at the pub who tried to tell me that Mr. Humphries from Are You Being Served was gay.
I agree. These are clearly very nuanced and well researched characters.
You watched it twice? You must be the editor.
I am so over these guys. I thought they would have been finished after their performances on the Points Bet ads. But no, here they are again, and again, and again.
Don’t hate the playaz. They just making bank and getting comfortable.
Blame the lazy agencies for calling them for every brief.
you watched it twice? i’m so sorry
These guys will flog anything
Having worked with these two previously I can confidently say that would have cost $250k+ in talent fees…
It’s high time we stop playing men who act ‘effeminate’ as a gag.
Please make it stop. There are so many things wrong with this. Why would you want your name on this? What an embarrassment
I’m not even sure if Joe Blow on the 400 to Bondi will like this.
It’s character comedy (albeit not at all funny)
Can’t take this piss out of anything these days without someone throwing their arms in the air and declaring how offended they are
I’m gay and I have no issue with this in the slightest.
So don’t be offended for me pls
It’s always nice to head into the weekend with a reminder of how lazy our industry is
Watching this gave me a vitamin deficiency.
This is some of the worst ‘creative work’ (generous term) I have seen in a lloooonnnngggggg time. Shameful to PR this.
Do you represent all the gays?
I’m the only gay in the village
‘inspired by the insight that Australian millennials care about their health, but they are generally overwhelmed by the pressures of adulting’
You guys are cooked. Too busy walking your doggo and doing Harry Potter quizzes?
Its not high art. Its a piece of content for a wider campaign.
24 comments on this? Slow news day.
I don’t understand what it means.
I don’t find it funny.
I’m pretty sure that’s homophobia.
Stop putting brands in the hands of people without the first clue on marketing.
Clems won this business a couple of years ago. Already palming it off to their cousin agency. No gold in them hills.
gold standard for CB comments banter.
Agree. Made my morning. Well written gag.
Looks like the creative is tired, stressed.
Straight men getting paid to poke fun at stereotypes that gay men have long been ridiculed for to promote to vitamins. Happy World Pride!
Use those funny guys from tik tok… Feels very uninspired.
…in so many ways.
This makes me sick
Honestly the worst thing I’ve seen this year. I’m embarrassed to work in this industry and I’m insulted as a gay Australian.
Why are we still here, Australia? Painful
So cringey, i couldnt even watch. Where has the beautiful brand work gone, that was clearly trying to link the quality of the product with aspirational benefits. This feels like something a new, cheaper entrant would do. Wrong strategy, worse execution. AND might i add, this is the marketing teams fault as much as the agencies.
more like, Inspired Unemployed(rown them in the nearest puddle) amiright guys