Swisse assures parents ‘We Got Chew’ in Little Swisse Kids campaign via Clemenger BBDO

Clemenger BBDO, in partnership with Swisse, has unveiled its latest creative work – the playful new ‘We Got Chew’ campaign, bringing a fresh burst of fun to the Little Swisse Kids Gummies range.

Conceptualised and created by Clemenger BBDO, the campaign has launched to disrupt the kids’ segment by driving penetration with new parents and trade up existing parents with an easy solution.

Swisse is rolling out Little Swisse Kids Gummies nationwide – a brand-new, better-tasting nutritional range made to make life easier for busy parents, while trying to support their active kids’ busy lives.

Between lunchbox negotiations, shoe-finding missions and dinner-time debates, Swisse knows Aussie parents don’t need another thing to think about. That’s why Swisse has developed a fun, fuss-free daily nutritional range that kids will actually ask for. No bribes, no battles, no weird-tasting syrups. Just great-tasting gummies that make you feel like a parenting genius.

From supporting immune system health and sleep to energy production and probiotic support, the Little Swisse Kids Gummies range includes five kid-friendly products:

Little Swisse Multivitamin Gummies
Little Swisse Vit C + Zinc Gummies
Little Swisse Iron + Vitamin C Gummies
Little Swisse Prebiotic + Probiotic Gummies
Little Swisse Sleep Gummies

The Little Swisse range is the wellness brand’s answer to a clear need-state of parents looking for an easy nutritional format for their children. According to Swisse research*, 55% of parents are heavily influenced by their kids in purchasing decisions, and 62% of parents prefer gummies over other formats, making them the most popular format in the category.

Swisse Associate Director of Communications, Stephanie Taylor, said: “As a team full of parents, we get it. We’ve reimagined our kids range from the ‘gummie up’. Better tasting, more fun to take, and designed to help support the real-life routines of busy Aussie families. Parenting isn’t easy but at least getting your kids to take their additional nutritional support can be.”

Whether you’ve got a fussy eater, a sleep avoider or a daycare dynamo, Little Swisse has gummies to support. With flavours including raspberry and blueberry vanilla, these are gummies that won’t find their way down the back of the couch. Plus, the Little Swisse Sleep Gummies, Multivitamin Gummies, Vitamin C + Zinc Gummies and Iron + Vit C Gummies are all vegetarian friendly, 99% sugar free and free from dairy soy and peanuts, so parents and loved ones alike can be confident to successfully tick one more thing off the worry list each day.

Creative Agency: Clemenger BBDO
Group Creative Director: Anthony Jones
Creative Director: Mark Held
Strategy Director: Melinda Lang
Associate Design Director: Sam McLennan
Group Business Manager: Bonny Dixon
Senior Business Manager: Renee Pantas
Executive Producer – Noelle Jones
Director – Olivia Altavilla
DoP – Brendan Cherry
Photographer – Jon Webb