Swinburne Online launches new ‘Ready for More’ brand platform via Ogilvy Australia
Swinburne Online, one of Australia’s leading online education providers, has launched a new brand platform via Ogilvy Melbourne. Ready for More shows that Swinburne Online does more to help you achieve more.
Says Michael Smolders, executive director, sales and marketing at Online Education Services (OES): “A better experience for our students leads to better outcomes. Swinburne Online has an exceptional offering of quality teaching staff, strong learning design and incredible student support. All these factors make a difference. When you study with Swinburne Online you’ll be in a position to apply your learning now, and ultimately get where you want to be with your career.”
The platform launches with a series of films that follow four individuals on their journey to pursue their dream by undertaking an education, business, or psychology degree with Swinburne Online. Each scene plays out in a single shot.
Says David Ponce De Leon, executive creative director, Ogilvy Melbourne: “Swinburne Online is a digital pioneer. Their courses are engaging, involved and flexible. With years of experience and some of the best learning designers in the world at hand, students have never had more opportunities to reach their goals.”
The campaign will be delivered across TV, OOH, social, digital and radio.
Client: Online Education Services (OES)
CEO: Denice Pitt
Executive Director, Sales & Marketing: Michael Smolders
Head of Advertising: Peter Lawrence
Advertising Manager: Kristen Goodgame
Creative agency: Ogilvy Australia
Production Company: Good Oil
Director: Curtis Hill
Producer: Catherine Warner
Executive Producer: Simon Thomas
D.O.P Max Walter
Offline Edit: Puffin Post
Offline Producer: Grace Taylor
Editor: Marty Gilchrist
Colour: Matt Fezz
VFX Online: Marty Gilchrist
VFX Supervisor: Grace Taylor
Production Design: Aaron Crothers
Music: Ryan Koller
Sound: Bang Bang Studios
Sound Design/Engineer: Sam Hopgood
Casting Director: Stevie Ray
4 Comments
I thought Swinburne was a Deloitte client…? Sounds like 2 big agencies for 1 little uni…
And by that I mean mediocre conservatism.
tired narrative.
tired execution.
Swinburne Online is a partnership between SEEK & Swinburne University of Technology. It is not a direct part of the University operations with the University having around 20% of the business. It is managed via OES, who also have online delivery agreements with other Universities including Monash, Western Syd Uni, and QUT. Uni’s essentially sell their IP to OES. Advertising is managed separately – Swinburne Uni. working with Deloitte, and Swinburne Online with Ogilvy.