Swinburne delivers upgraded uni experience in ‘next gen_now’ rebrand via Deloitte Digital
Swinburne University of Technology has partnered with Deloitte Digital to launch a new brand positioning next gen_now.
Leveraging Swinburne’s credentials in technology, creativity and innovation the next gen_now platform positions the university as the prototype of a new and different university at the cutting edge of what’s next.
Says Carolyn Bendall, chief marketing officer at Swinburne: “At Swinburne we believe in bringing people and technology together for a better world. As a proudly creative and constantly innovating 21st century university, we saw an opportunity to convey this proposition more distinctively in the market.
“We are excited to introduce next gen_now as our new brand platform. It will allow us to communicate Swinburne’s latest features, upgrades and innovations in education, research and in industry partnerships. It will provide compelling reasons to choose Swinburne.
“We are also delighted to partner with Deloitte Digital on the new brand positioning and launch. Together we have a common commitment to develop the next generation and build a better world.”
Says Adrian Mills, partner at Deloitte Digital: “From the outset, both organisations recognised in each other the desire to be cutting edge and at the forefront of innovation and creativity. We see Swinburne as more of a tech partner than a traditional agency client.”
The rebrand launches with a campaign that brings to market a new and unmatched offering for Swinburne’s 2021 undergraduates; guaranteed work integrated learning and real industry experiences during their degree.
The campaign which will roll out across digital, TVC, OOH and radio is the first via Deloitte Digital, having been appointed as the University’s Agency of Record.
Client: Swinburne University of Technology
Chief Marketing Officer: Carolyn Bendall
Deputy Director Marketing: Amy Whitehead
Brand and Campaign Manager: Laura Iakovidis
Brand and Campaign Specialist: Rachel Bennett
Creative Manager: May Ling Yong
Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Creative Director: Gustavo Vampre
Designer: Caitlin Demetriou
Group Account Director: Sophia Redgrave
Account Executive: Claudia Giblin
Brand Strategist: Sally Denniston
Head of Integrated Production: Rob Weir
Producer: Marlese Sloan
Finished Art: Mark Scano
Animator: Dylan Mercer
Production Company: Sedona
Director: Paul Mitchell
Managing Director / Executive Producer: Kim Wildenburg
Concept Design & Storyboards: Sedona
Post Production: New Holland Creative
Sound Design
Sound Studio: Squeak E Clean
Sound Engineer: Dee Gjedsted
Sound Producer: Alice Vanderway
Music:
Composer: Jonny Higgins
Retouching: Visual Thing
Media: Initiative
19 Comments
I get that it’s a new campaign platform, which tells a pretty traditional Swinburne story updated a bit, but why call this a rebrand? It isn’t.
s/ Very Hi-tech circa 2009. So futuristic. I love it. 😐
Are all absent from this idea and execution
How bad is the flat stock shot used in the background at the end.
Stock throughout. Looks like it was made by a student.
“From the outset, both organisations recognised in each other the desire to be cutting edge and at the forefront of innovation and creativity”
You will need Marty and the Doc to take you back further than 2009 for this to look futuristic.
Love the line guys! Sorry about the trolls!!
Awesome work Gus and team!
How did a talented bunch make something so meh.
Virtual insanity.
But don’t like the line.
Why does it need an _ in it? Odd
Makes me actually consider going to Swinburne. Never thought I would say that
Such a missed opportunity for Swinburne to make a significant mark on where education needs to move too. Its not about the likes of 3D, VR, online learning – all of which is already here today. How does education fit into the future and how do people want/need to access education in the future, and how will Swinburne lead and facilitate that? For me this campaign misses the mark completely. In a time when Uni’s are struggling financially, this is the best they could do?
When the client itself is meh! The result will always be meh! Meh!
I was better.
Haha should spend less time reminiscing?
Good to see who most of the salty comments are from tho.
Might not impress too many people, but this will have an impact on the target market and that’s all that matters
So cryptic…..!! Please divulge!