Suzuki heeds Black Friday warning from Ai, in latest campaign via ATime&Place

Today Suzuki announced an extension to its Black Friday sale with a rapid response Ai film visualising the possible public reaction to their sale prices, created by ATime&Place.

 

Says Michael Pachota, General Manager of Suzuki Automotive: “After such a stark warning from Ai regarding the likelihood of a frenzy being sparked by Suzuki’s incredible Black Friday Sale, it would be remiss of us to not put in place some guardrails to curb any chaos. So, we have enforced a strict two car limit on all purchases. We do hope for a safe Suzuki Black Friday Sale and that customers frenzy responsibly.”

Says Matt Lawson, CCO, ATime&Place: “Due to the fast turnaround of this retail campaign it was great that Ai could help us produce the film, the music, and show us what the future may look like when these sorts of prices are unleashed on the Australian market. Ai really helped. It turns out that at this point in time, it does do two things well: lame, and chaos.”

Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
National Marketing Manager, Automotive: Robert Rosengarten
Assistant Marketing Manager, Automotive: Daniel Sammut
Marketing Coordinator, Automotive: Tom Lyden
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Creative: Andy Matthews
Designer: Manny Damianos
CEO: Adrian Mills
Group Account Director: Daniel Loukidis
Account Manager: Jaya Abela
Production: ATime&Place
Director: Matt Lawson
Head of Ai: Rob Weir
Head of Broadcast: Marlese Byfield
Media: Noisy Beast
Group Media Director: Ben Lynch
Head of Media: Valerie Murphy