Sushi Sushi champions fresh convenience in new ‘Real food. Ready to go.’ campaign via Noisy Beast

Australian sushi retailer, Sushi Sushi, has launched a major brand campaign via Melbourne based creative agency Noisy Beast, as part of a deliberate repositioning within the quick-service restaurant (QSR) market.

The new campaign represents the company’s ambition to dominate the premium, health-conscious segment of fast food.

“We see this as a high-growth category as we’ve noticed consumer demand has shifted toward nutritious, convenient dining,” says Sushi Sushi Director and CEO, Stephen Anders.

Backed by extensive market research and a comprehensive rebrand, the campaign aims to sharpen Sushi Sushi’s competitive edge in a dynamic QSR landscape. The move signals the chain’s intent to lean on its strong reputation to overshadow rising competition from both traditional fast-food players and emerging wellness-focused concepts.

“We wanted to double down on our commitment to quality, which we take very seriously. While we were excited to make a bold statement to the market, it was always important to make sure it remained in line with our values. ‘Real food. Ready to go.’ encapsulates Sushi Sushi’s ambition to deliver a fresh alternative to conventional QSR options,” says Anders.

“We’re thrilled to partner with Sushi Sushi on such a defining brand moment,” says Ben Lynch, Partner and Media Director at Noisy Beast. “This campaign is a great example of what we do best, which is connecting strategy with bold creativity and delivering it across every channel. “Real Food. Ready to Go” was developed to further express Sushi Sushi’s commitment to quality and innovation and aligns perfectly with our approach to building brands that cut through in a dynamic market.”

Sushi Sushi engaged Noisy Beast to execute a cross-functional campaign spanning creative and media. Complementing this effort as part of the agency’s symbiotic model, iD Collective lends its PR expertise to support Sushi Sushi, assisting the brand in activating the new positioning across the media landscape.

The campaign is now live running through to 24 August 2025, with digital targeting tailored to a 15km radius of store locations. Above-the-line activity will focus on metro markets including Melbourne, Brisbane, Perth, and Sydney.

Sushi Sushi
Stephen Anders – CEO
Alyce Myles – Senior Marketing Manager
Esther Wu – Marketing Lead

General Manager, Noisy Beast – Lucy Haworth
Media Partner, Noisy Beast – Ben Lynch
Senior Account Manager, Noisy Beast – Bek Godden
Creative Director, Noisy Beast – Chay O’Rourke
Senior Copywrite, Noisy Beast – Gotham Pillai
Producer, Noisy Beast – Miranda Pezzimenti
Media Account Manager, Noisy Beast – Lula Tiver Smith
Mary Morton, iD Collective – Director
Alexandra Rutman, iD Collective – Head of Communications
Molly Lacy, iD Collective – Account Director
Ella Smith, iD Collective – Senior Account Executive
Director – Charlie Ford
DOP – Tommy Thoms 
Audio/Sound Mix – Production Alley
Strategy – Untangld Jamal Cassim
Strategy – Untangld, Danish Chan

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