Sushi Sushi appoints iD Collective as new strategic communications agency

iD Collective has announced its appointment as the strategic communications agency for Sushi Sushi.

As a full-service agency, iD Collective will deliver an integrated communications strategy spanning business media relations, strategic partnerships, product launches, and corporate communications. This comes at a pivotal time for Sushi Sushi, as the business gears up for significant growth and expansion ahead of its upcoming sale.

Since 1988, Sushi Sushi has earned a reputation as Australia’s freshest sushi franchise, known for its premium, handcrafted products and commitment to quality, innovation, and customer experience. The brand has engaged iD Collective to lead a multifaceted campaign aimed at boosting brand awareness and strengthening its market position among key demographics.

Following the recent merger of iD Collective and Noisy Beast, the expanded group now combines creative, media amplification, content production, and social strategy under one roof. As part of this integration, Sushi Sushi — who currently work with Noisy Beast — is now part of iD Collective’s growing client portfolio, highlighting the synergy between the two agencies.

“This collaboration brings fresh creative energy and strategic thinking, allowing us to leverage our strong media relationships to generate impactful coverage and support the next chapter of this iconic Australian brand,” says Amanda Booth, Executive Director of iD Collective.

iD Collective continues to expand its portfolio, with recent client wins including TK Maxx, Sally Hillman, BLUNT, and Pretzel — further cementing its position as one of Australia’s leading communications agencies.

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