Supermodel Helena Christensen collaborates with Rolla’s Jeans for latest campaign

Rolla’s Jeans – the Australian denim brand known for its perfect fits and effortless style, has announced its latest campaign in collaboration with iconic Danish supermodel and photographer Helena Christensen. This marks Helena’s most personal photoshoot to date, blending her renowned aesthetic and creative vision with Rolla’s signature style.

Christensen, a member of the legendary ‘Magnificent Seven’ supermodels alongside Naomi Campbell, Linda Evangelista, Elle Macpherson, Christy Turlington, Cindy Crawford, and Claudia Schiffer, redefined what it meant to be a supermodel in the 1990s. Beyond her illustrious modelling career, she has also earned recognition as a talented photographer, making her the perfect partner for this creative endeavour.

Christensen’s deep love for denim is at the heart of this collaboration. For her, denim’s timelessness, versatility, and enduring style have been a constant source of inspiration. Drawing from her Danish roots, she envisioned a campaign that celebrates the delicate balance between bold design and timeless elegance—a hallmark of Rolla’s Jeans.

Reflecting on her journey with denim, Christensen shared: “I spent my teen years and twenties wearing long vintage dresses, ball gowns, and everything secondhand. But then, I discovered denim, and it was like a whole new world opened up. I became obsessed. Denim is such an amazing fabric—it’s durable, versatile, and you can style it in so many ways.”

The campaign also highlights Helena’s creative partnership with her best friend and stylist, Camilla Staerk. Over the years, the duo has worked together on lookbooks, personal projects, and now this campaign for Rolla’s. Together, incorporating pieces from their own wardrobe’s, to create looks true to Helena’s personal aesthetic—bold, timeless, and effortlessly chic.

Christensen’s favourite piece from the shoot was the Gigi Barrel, one of Rolla’s bestselling styles. Styled with her signature flair, the Gigi Barrel perfectly encapsulates the effortlessly chic essence of the brand and Christensen’s belief that a great pair of jeans is an essential wardrobe staple.

More than just a photoshoot, this collaboration is a celebration of Christensen’s personal style journey and her ability to infuse creativity into everything she does. The campaign captures her authentic approach to fashion and showcases how she integrates classic Rolla’s pieces into an everyday wardrobe.

The fits featured in the Rolla’s Jeans x Helena Christensen campaign are now available for purchase globally, both online and in-store across Rolla’s channels and boutiques.

B&W campaign imagery: Kat Irlin
BTS imagery: Emma Beiles