Superloop launches new campaign via Leo Australia to celebrate its high-speed network
Superloop has been named Australia’s ‘Fastest Fixed Network’* by Ookla’s Speedtest Awards, and the ISP has marked the win with a new campaign from Leo and Zenith Australia.
The ad, directed by Jim Hosking, sees the return of Sunny, Superloop’s earnest advocate from the 2024 brand ad, proudly sharing his superfast internet with his whole neighbourhood.
Says Ben Coleman, CMO, Superloop: “What we love about this campaign is that the idea really originated with Superloop customers. We see them in the forums and the comment sections sharing their Superloop experience – their speeds and reliability – with others, so we unleashed Sunny to do the same.”
The ad and being awarded the fastest fixed network accolade come hot on the heels of Superloop’s FY25 results where the company announced record market share gains, Revenue up 31% to $546m, Underlying EBITDA up 70% to $92.2m, and 731,000 customers.
“We’ve grown fast because we’ve always viewed what we do at Superloop as enabling an experience, not just offering a service. Fast, reliable, secure internet is what powers work, study, play, connection, and unlimited possibilities,” adds Superloop CEO, Paul Tyler. “We’ve worked hard to make the Superloop experience feel different. We’ve focused on delivering the high speeds that Australians deserve, and we’ve coupled that with award-winning, first-to-market innovations that genuinely make home and business internet super.”
“We are proud to recognise Superloop for winning the Speedtest Award for Fastest Fixed Network in Australia for the Q1-Q2 2025 award period,” says Stephen Bye, President and CEO of Ookla, a division of Ziff Davis. “This accolade is a testament to their industry leadership performance, as proven by Ookla’s methodology.”
*Based on Ookla Speedtest Intelligence data 1H 2025. All rights reserved. Speed testing method is different to ACCC’s ‘Measuring Broadband Australia’ program.
Client: Superloop
Creative Agency: Leo Australia
Media Agency: Zenith Media Sydney
Production Company: Hooves
Director: Jim Hosking
Editing: The Editors, Prodigious
Music & Sound: Mosaic Music & Sound
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