Supercheap Auto has launched its new campaign via newly appointed agency The Monkeys Melbourne, part of Accenture Interactive.
They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go.
The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has chosen to end things and see other sponsors. A foreign owned sponsor nevertheless.
Directed by Al Morrow from Rabbit, the campaign follows Nathan Murray, PR representative from Supercheap Auto, in the lead up to the race.
As he navigates his way through each stage of loss, will this end like Romeo and Juliet or will it be more of a Ross and Rachel situation? Only time will tell.
Says Benjamin Ward, managing director, Supercheap Auto: “Supercheap Auto isn’t going down without a fight and the humble press conference seemed the most 2020 way to do that.”
Says Ant Keogh, chief creative officer, The Monkeys Melbourne: “They say love has no boundaries. We now know that extends to one man’s love for motor racing.”
You can follow Nathan’s journey this week on the Supercheap Auto Facebook page or at supercheapauto.com.au whilst also checking out this week’s great specials on engine oil.
Client: Supercheap Auto
Managing Director: Benjamin Ward
Head of Marketing: Janet Newton
Media & Production Team Leader: Emma Halasz
General Manager – eCommerce & Marketing: Andre Korte
Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Creative: Connor Beaver
Creative: Scott Zuliani
Senior Craft Designer: Raph Tamkalis
Head of Production: Romanca Mundrea
Senior Producer: Jacqui Walker
Head of Content Management: Jaimee Kerr
Content Director: Navin Arunasalam
Content Manager: Allan Carlow
Social Strategist: Charlotte Goodsir
Production Company: Rabbit
Director: Al Morrow
Producer: Marcus Butler
Executive Producers: Alex Hay & Lucas Jenner
Cinematographer: Andy Taylor
Editor: Stu Morley at The Editors
Post Production: White Chocolate
Casting: Danny Long Casting
Sound: Squeak E. Clean Studios
Sound Design: Ryan Dickinson & Simon Lister
Executive Producer: Ceri Davies
Senior Producer: Angelina Phengphong
Photographer: Neil Bailey @ Coco Productions
Producer: Samantha Lee @ Coco Productions