Supercheap Auto says ‘We Still Love You Bathurst 1000’ in campaign via The Monkeys
Supercheap Auto has launched its new campaign via newly appointed agency The Monkeys Melbourne, part of Accenture Interactive.
They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go.
The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has chosen to end things and see other sponsors. A foreign owned sponsor nevertheless.
Directed by Al Morrow from Rabbit, the campaign follows Nathan Murray, PR representative from Supercheap Auto, in the lead up to the race.
As he navigates his way through each stage of loss, will this end like Romeo and Juliet or will it be more of a Ross and Rachel situation? Only time will tell.
Says Benjamin Ward, managing director, Supercheap Auto: “Supercheap Auto isn’t going down without a fight and the humble press conference seemed the most 2020 way to do that.”
Says Ant Keogh, chief creative officer, The Monkeys Melbourne: “They say love has no boundaries. We now know that extends to one man’s love for motor racing.”
You can follow Nathan’s journey this week on the Supercheap Auto Facebook page or at supercheapauto.com.au whilst also checking out this week’s great specials on engine oil.
Client: Supercheap Auto
Managing Director: Benjamin Ward
Head of Marketing: Janet Newton
Media & Production Team Leader: Emma Halasz
General Manager – eCommerce & Marketing: Andre Korte
Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Creative: Connor Beaver
Creative: Scott Zuliani
Senior Craft Designer: Raph Tamkalis
Head of Production: Romanca Mundrea
Senior Producer: Jacqui Walker
Head of Content Management: Jaimee Kerr
Content Director: Navin Arunasalam
Content Manager: Allan Carlow
Social Strategist: Charlotte Goodsir
Production Company: Rabbit
Director: Al Morrow
Producer: Marcus Butler
Executive Producers: Alex Hay & Lucas Jenner
Cinematographer: Andy Taylor
Editor: Stu Morley at The Editors
Post Production: White Chocolate
Casting: Danny Long Casting
Sound: Squeak E. Clean Studios
Sound Design: Ryan Dickinson & Simon Lister
Executive Producer: Ceri Davies
Senior Producer: Angelina Phengphong
Photographer: Neil Bailey @ Coco Productions
Producer: Samantha Lee @ Coco Productions
36 Comments
This is brilliant stuff – not just the ads themselves, but the TTL activation of it.
Proper fun, and a great way to give a FU.
Well done.
This looked great on TV, very unexpected
…6 minutes and 3 seconds longer than it should have been.
Bloody brilliant.
Love this so much…
Tedious
I liked this immediately when I saw it on TV and Googled immediately to confirm the news. Job done. Love the brevity & lack of a corporate slogan and sign off. Unmistakable branding is built into the idea. Top marks. See, I can be positive!
Also the wall covered with logos helped 😉
Well you’ve got keenly honed powers of observation, haven’t you!
This guy’s great. Very funny.
Another old guy who thinks this is excellent.
Well done to all involved.
Superfun. Job done.
Loved this so much – watched the whole thing online and loved it. bloody clever and very well done.
Love this idea. Nicely done
also likes these spots. (still hate bathurst though)
Love this. Wish I’d done it.
So many important titles. Executives, Chiefs, Seniors, Heads, GM’s, Leaders. Everyone is so special.
Sorry, but this is hard to watch.
Don’t worry, you’ll get over it.
Real comedy. Well done.
Australian comedy is starting to come back to Australia.
Thank the good lord. Long overdue
Great stuff.
Comedy in advertising always treads a fine line and more often than not, falls over.
This nails it.
Kudos to all involved.
The Auslan interpreter made me laugh so hard lemonade went up my nose. Now I have lemonade nose. Not funny guys. Not at all.
This is so not funny.
Brilliant.
Rubbish and boring.
Everyone gets a credit except the actor playing Nathan. Who is he?
Good. did it need to be this long?
Great work and clearly understand Supercheap Auto’s customers.
I saw it went for six and a half minutes.
What in the actual… The gag gets old after 30 seconds.
Also hi to the agency people commenting above. Funny how it’s always the first 10 post then it starts to get real.
Why would you credit the talent in this PR release?
I know most of adland probably doesn’t watch Bathurst and that’s ok. But for an 8 hour event the way Supercheap cut this 6:50 video into 15’s and 30’s throughout the ad breaks during the day was brilliant. Never felt like the same ad and more a continuation. Contrast that to BP ultimate who ran the same ad over and over and over and over it just got annoying. Great work Supercheap and Monkeys. Great creative and media strategy for such a long event.
This is genuinely excellent.
Ant Keogh is the greatest creative in this country.
Great idea, painful execution.
Great acting!