Supercheap Auto delivers holiday hijinks in latest instalment of ‘Best Performing Oils’ campaign via Taxi and Chimera Project

A tranquil lakeside location transforms into a high-octane holiday park with the release of leading automotive retailer Supercheap Auto’s turbocharged “Make Every Trip Super with the Best Performing Oils” campaign created by Taxi Film Production and Chimera Project.

The iconic campaign series – which has cracked the number two spot globally on YouTube and racked up tens of millions of views – celebrates an epic 10th outing by doubling down on the hijinks and high stakes in a seven-minute extravaganza.

The action-packed film marks its double-digit milestone by upping the ante with more drivers, extreme stunts, and extra obstacles, all set in a holiday park.

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The 2024 campaign is set at the idyllic Lake Redline Holiday Park – a holiday hot spot created especially for the film at Queensland’s Lakeside Park racetrack – where the peaceful serenity is shattered by five pairs of “holidaymakers” gunning for a prime waterfront camping site.

Adding to the excitement, their high-performance vehicles are also kitted out with tinnies, caravans and roof racks stacked high with holiday essentials.

The true stars of the show are Supercheap Auto’s “Best Performing Oils” – Nulon, Penrite, Valvoline, Mobil and Castrol – taken through their paces by Supercars and motorsport stars Chaz Mostert, Ryan Wood, Molly Taylor, Rick Kelly, Matt Mingay, James Golding, Garth Tander, Matthew Payne, James Moffat and Michael Guest.

Building on the star-studded casts of past films, drivers, celebrities, and sports stars make a whopping 64 cameo appearances including Grant Denyer and Craig Lowndes; fan favourites DJ Carl Cox and Skid Factory’s Woody (Ben Wood) in a Mr Zippy ice-cream truck; Charli Robinson; and Corey Parker.

Also bringing madcap mayhem to the holiday park are Marty and Moog, hosts of the Mighty Car Mods YouTube channel, which shows a global audience how to customise and improve the performance of their vehicles, racking more than 865 million views in the process.

Supercars driver Broc Feeney said that for all its thrills and spills, reliability lies at the heart of every Best Performing Oils campaign.

Says Feeney: “Whether you’re driving to work, heading to the race track or going on a road trip with your mates, the right parts and the best-performing engine oils are essential to maintain a safe vehicle.

“I’m lucky enough to have the support of my awesome team at Triple Eight Race Engineering to look after my supercar at the track, but off-track, I rely on Supercheap Auto to keep my daily car running super.

“Like race cars, car maintenance is super important for safety and fuel efficiency, which ultimately helps keep your car running for longer.”

Chimera Project creative directors Brendan Greaney and Jonathan Drapes said it was a thrill to hit the accelerator for the 10th film in the popular annual creative campaign: “Every year, hundreds of thousands of auto fans wait to see the next Supercheap Auto Best Performing Oils film. The pressure is on to make it more entertaining.

“A holiday park is a great excuse for full-throttle fun: tight streets, keen campers, outrageous stunts, inflatable flamingos and lots of easter eggs for auto fans.”

Adding a high-octane twist to the holiday park are Trophy Trucks towing caravans, drift cars with roof racks and race cars pulling off power slides while towing a tinnie.

The campaign, supported by PR and influencer engagement, launches nationally at 8am AEST on Thursday 4 July 2024,across TV, digital and social.

View the film and behind-the-scenes interviews and footage at: supercheapauto.com.au/best-performing-oils

Client: Supercheap Auto
Managing Director: Benjamin Ward
General Manager Marketing and eComm: Andre Korte
Content Manager: Reece Moger
Head of Marketing: Julia Willcox
Brand and Communications Manager: Emma Halasz
Sponsorship and Community Manager: Justin Murray

Creative Agency: Chimera Project
Creative Directors: Brendan Greaney and Jonathan Drapes

Production Company: TAXI Film Production
Executive Producer: Andrew Wareham
Senior Producer: Imogen Dick
Director: Miles Murphy
First Assistant Director: David Normand
Production Manager: Chris Zaryc
DOP: Adam Clark
DOP – Second Unit: Jack Wareham
1st Assistant Cameraman: Jason Binnie
Chief Aerial Drone Operator: Matt Coleman
Sound: Tristan Atkins
Gaffer: Glenn Jones
Key Grip: Simon Cooke
Art Director: Andrei Meintjes
Wardrobe: Bea Berry
Hair & Make-up: Jane Heta
Stunt Coordinator: Paul Philips
Driver/Vehicle Coordinator: Rob Whyte
Safety: Sarah Taylor
Stills Photographer: Justin Overall
Locations: Dugald McMaster
Unit: Eric Bailey
Offline Editor: Alex O’Shaughnessy
Grade: Danny Scotting
VFX: Barnaby Bretton
Sound: Rosco Audio
Music: Ack Kinmonth
Online: Mitch Young

Cameo list: On-screen drivers and co-drivers: Chaz Mostert and Ryan Wood (Mobil), Molly Taylor and Rick Kelly (Castrol), Matt Mingay and James Golding (Nulon), James Moffatt and Michael Guest (Valvoline), Garth Tander and Matthew Payne (Penrite)

Cameo appearances: Grant Denyer, DJ Carl Cox, Craig Lowndes, Jamie Whincup, Corey Parker, James Courtney, David Reynolds, Aaron Cameron, Aaron Love, Richie Stanaway, Tim Slade, Will Brown, Broc Feeney, Scott Pye, Alice Buckley, Cooper Murray, Tony Schibeci, Sarah Burt, Andrew van Leeuwen, Greg Rust, Ryan Williams,   Zane Goddard, Mark Dutton, Romy Mayer, David Cauchi, Todd Hazelwood, Bryce Fullwood, Barry Rogers, Gary Rogers, Richie Stanaway, Nash Morris,Matt Stone, Nick Percat, Jimmy Stone, DJ Kaitlyn, Cameron Hil, Charli Robinson, Josh Buchan, Rob Whyte, Bruce Morrison, Jane Carland, Toby Dymond, Andrew Ball, Josua Crowle, Roland Dane, Bruce Stewart

Supercheap Auto Ambassadors & Influencers: Mighty Car Mods (Marty & Moog), Skid Factory (Al & Woody), Benjamin Ward, Reece Moger, Justin Murray, Mac Preston, Bridget Crosato, TJ Jack