Suncorp change corporate colours to support the Queensland recovery via George Patts Brisbane
![SUNCORP Tower[1].jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/2011/03/04073601/SUNCORP20Tower5B15D.jpg)
Suncorp Bank with the help of George Patterson Y&R Brisbane, has come out with a bold show of support for the disaster ravaged state to let Queenslanders know that they are 100% behind them.
And what better way to do that than to go Maroon – the one colour that’s been uniting the state for years and through countless Origin wins.
Over the past week Suncorp Bank changed its corporate colours from itstrademark green to maroon on everything from advertising, shop signage,staff uniforms, branch posters and web pages. It even reskinned itscorporate head office in Brisbane.
But the support doesn’t stop with a mere change in colour. Each maroonmessage also comes with a pledge to collect funds that will be donatedto the Premier’s Disaster Relief Appeal:
$1 for every transaction account opened during March.
$1 dollar for every person who attends a sporting event at Suncorp Stadium during March.
And $250,000 in business grants to help small businesses get back on their feet.
Says Todd Skerman, Executive Manager of Customer Strategy &Marketing, “We wanted to extend the sense of community Queenslandersdisplayed in helping each other in the initial aftermath of the floodsand cyclones. Going Maroon for March is our way of giving support ofthose rebuilding their homes, businesses and their lives. “
GPY&R Brisbane md Michael Harris, added: “We’ve all been gettingour hands dirty to help rebuild and we hope Suncorp Bank’s latestinitiative does its part to raise awareness and more importantly moneyfor those who need it most. ”
9 Comments
fuck, that’s a fairly big thing for a bank to do. nice one.
NRMA won’t be happy.
Yawn, yawn. NRMA Insurance have been using maroon for years. They even permanently changed their logo from NSW blue to maroon and now they are the principal sponsors of the Broncos.
Nice work Suncorp! Doubt we’d ever see that sort of action from the Big 4!
@11:59
NRMA can sod off back to NSW, and while they are there they can look up the word FLOOD in a dictionary. They are a complete bunch of (Please insert an expletive here).
Well done Suncorp for this and supporting Queenslanders when they needed it most.
Hey Rich.
4:17pm has a very good point. Put your money where your mouth is, NRMA.
This is not about who had the colour on their logo first. It’s about how a big company is getting behind their customers…. and for that Suncorp has to get props.
They are also one of the few insurers who are paying out flood victims…
Sure the ads are a bit straightforward, but its a great message, relayed in a way that is relevant to Queenslanders.
Tick!
Ps. But if you really want to go into dodgy use of logo colours lets not forget that NRMA is blue down south and maroon in QLD. Talk about sitting on the fence…
All banks are primarily concerned about their own interests and that of their shareholders. Do you honestly think suncorp gives a damn about Qlders? This is just another lame publicity stunt to improve the banks image.