Suncorp and Netball Australia encourage girls to define their success in latest Endgame campaign via Leo Burnett Australia
Suncorp today has launched its latest campaign for its Team Girls initiative ‘For Every Girl’s Endgame’ via Leo Burnett Australia , which celebrates the full spectrum of wins that girls can achieve through sports.
Whether the endgame is a trophy, a healthier body or a great friendship group, the campaign explores the sense of self, camaraderie, resilience and support that comes from playing team sports, like netball.
As a principal partner of Netball Australia, Suncorp Team Girls launched in 2017 to combat the alarming dropout rate of young women in team sport given nearly 50% of all girls stop playing sport by the age of 17 years old.
Putting the spotlight on a real-life team and the lessons and friendships that stay with players for life, the campaign was brought to life by Leo Burnett with Hogarth and Good Oil Films.
Says Mim Haysom, EGM brand and marketing, Suncorp: “Following on from our 2021 campaign, The Drive, ‘For Every Girl’s Endgame’ builds on the brand’s commitment to community netball, Suncorp Super Netball and women’s sports. The film heroes so many of the things that we all love about Netball and team sport — the fun and the friendship, the competition and the camaraderie and the power of girls when they stand together, both on and off the court. We hope it inspires more of our youth to put on a bib and pick up a netball.”
Says Rosie Stone, associate creative director, Leo Burnett Australia: “When it comes to playing team sport, everyone wins in different ways. By telling the story of a team who aren’t at the top of the table, we set out to celebrate what keeps girls coming back for more – whether that be the friendships they share, the memories they’re creating or the confidence it gives them.”
‘For Every Girl’s Endgame’ launched on Saturday 18th March, coinciding with the launch of the Suncorp Super Netball Season on Fox and Kayo. It will be supported through broadcast TV, OOH, digital, print and social.
To view the website hub visit: https://www.suncorp.com.au/about-us/partnerships/teamgirls.html
Client: Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Mass Brands and Sponsorships: Rapthi Thanapalasingam
Executive Manager, Group Sponsorships: Jenny Hutchison
Sponsorship Lead: Lisa Rees
Creative Agency: Leo Burnett Australia
Executive Creative Director: Andy Fergusson
Associate Creative Directors: Rosie Stone, Stacey Karayannis & Michael Dawson
Chief Client Partner: Amanda Wheeler
Group Business Director: Alex Barkworth
Business Director: Lisa Dickinson-Fox
Social & Content Lead: Irnin Khan
Content Manager: Nick Savvas
Chief Strategy Officer: Catherine King
Senior Strategy Directors: Abigail Dubin-Rhodin & Dhivia Pillai
Conceptual Designer: Tiffany Wilson
Project, Documentary & Film Production
Production Company: Good Oil
Director: Renée Mao
Producer: Claire Richards
Executive Producer: Sam Long
DOP: Tyson Perkins
Art Dir: Sal Boucher
Editor: Lily Davis (2nd Editor Grace O’Connell), The Editors
Post Producer: Rita Gagliardi, The Editors
Music/Composer: Elliot Wheeler, Turning Studios
Music Co. Producer: Carla de Menezes Ribeiro
Audio House: Bang Bang Studios
Sound Designer: Sam Hopgood
Production Oversight: Hogarth
Business Lead: Ed Oakden
Production Coordinator: Chelsea Higgs
Second Unit Director and Editor: Alan Harca
Senior Producer: Tania Templeton
Media Agency: OMD
Head of Strategy: Lisa Leach
Business Director: Anna Higgins
Director – Sports partnerships: Nick Hurley
Manager – Sports partnerships: Naej Blanchard-Dunn
Assistant – Sports partnerships: Cameron Meisels
Account Manager: Chelsea Jarrett
Account Executive: Anthea Tang
Trading Director: Stef Drazic
7 Comments
That was dull and disjointed. Not really what the kids are doing these days. Is it meant to appeal to them?
Will agencies start to give a shit about the quality of still output?
As a mother of a young daughter I found this sweet.
nice one ladies!
@Yawn what do you think the kids are doing these days and how would you represent it in an ad?
I’ve got a teenage daughter who plays netball and she does the majority of the things shown in that ad.
I’d say it is targeted at teenage girls, parents and anyone that looks for community/social contribution from their bank.
Agree it was dull, not sure how it was disjointed? But its a reasonable attempt at storytelling in a brand spot and I’m sure it will do a good job for them without setting the world on fire
It’s interesting to look at this in isolation. I saw it on TV watching the netball with my daughters and it stood out. Nicely shot, not overly branded, great to see real girls.
When clients start taking stills seriously rather than just an after thought.