Suitcase Murphy teams up with OMD Fuse for new Western Star Butter campaign
Screen content creator Suitcase Murphy has produced a series of Western Star Butter TVCs, featuring MasterChef’s George Calombaris, for OMD Fuse Melbourne. Specialising in longer form and online content, it is the company’s first foray into TVC production.
Suitcase Murphy worked closely with OMD Fuse, Fonterra Brands Australia and George Calombaris, to develop a suite of TVCs that offer practical cooking tips and consolidate the brand’s ongoing association with MasterChef.
The objective was to capture a natural, unscripted feel for WesternStar, so Suitcase Murphy drew on its documentary background to achievethe kind of genuine, warm and unrehearsed treatment that the briefdemanded.
“We’re used to eliciting natural performances from’real’ people in ‘real’ situations,” explained Director Josh Moore, “sowhen George said he was happy to work without a script, we knew exactlyhow to approach it.”
Producer Luke Coulson (ex Plush Films), said, “It’s was veryexciting to work with the team at OMD Fuse, and with George Calombaris,and to be able to deliver on what was a challenging brief”.
OMD Fuse Director Sharon Cookson is delighted with the results. “Having worked with Suitcase Murphyon a number of other projects, I knew they’d approach this job with thepassion, resourcefulness and versatility it required. They’ve deliveredmore than we hoped for.”
The Western Star Butter TVCs will run throughout this year’s MasterChef season, which launched on Network Ten last Sunday night.
19 Comments
No comment
So why exactly do I use Western Star butter over the cheaper Coles butter?
Embarrassing Marketing, and shameful Agency (unless of course they just did what the client wanted, in which case, see start of sentence).
No script. No idea. Just a big, fat knob.
Oh for fuck sake! Pack one for OMD, Murphy and light the fuse.
No comment on the no comment
Genius.
Too much ham.
A chef in an ad. Well bugger me. That’s something I haven’t seen lately.
Wow, that was shit.
Stick to online guys.
Original concept. Great script. Brilliant delivery.
the chewing foley when he eats the mushroom is priceless.
Nothing to be overly proud of here. Media agencies should stick to spots and dots.
Why is it that people feel the need to put shit on anything and everything just because they can -and wow, anonymity makes you brave!. No, it won’t win at Cannes but bet it sells a shit-load of butter! Ever heard of aiming at the target market?
Anonymous 4:43
I think you’ll find OMD is a content/sponsorship leverage company, not a media agency.
I think you’ll also find this sells a lot of Western Star butter.
But that’s nothing to be overly proud of, is it?
It may sell a xxxx load of butter, but I bet it’ll be Coles or Woolies butter. I remember the spots they used in the last series and at least they had some charm and personality and connected you to the brand, rather than just tell you that you can use butter when cooking 🙁
Why place stuff like this on CB? It’s just bound to be slagged. First foray into TVC production and hopefully last.
doesnt clems do western star?
Target market…blah, blah….sell a shit-load…blah, blah.
When will Media agencies piss off and stick to what they are good at? (I use the word ‘good’ loosely – a trained monkey could buy media).
Every once in a while clients get swayed by media agency promises of delivering cheap, effective, ‘creative’ solutions. “Why pay for a creative agency when we can do just as good a job” they say.
This is proof of where that leads you.
Embarrassing shite.
OMD Fuse is ‘delighted with the results’.
Oh dear. Stick to number crunching you twerps.