Subway has consumers pressed up against the glass in new campaign via Publicis Worldwide
Subway has used its latest marketing campaign via Publicis Worldwide, to appeal to the inner-most urge every food lover has, but would never act upon, especially in a post-COVID world.
The campaign, featuring hilarious images of hungry faces pressed up against glass as they watch a Subway Sandwich Artist build a mouth-watering sub, has been splashed across billboards, bus stops, and TV screens around the country.
Subway head of marketing, Rodica Titeica, said the campaign, aptly called Sandwich Love, is a just tribute to the love and devotion consumers feel for their Subway favourites: “We’ve brought to life the passion and anticipation felt by foodies as they watch their ever-so-specific masterpiece being prepared in front of their eyes.
“This is the moment before achieving pure, gastronomical pleasure with their first bite, and we wanted to convey the satisfaction that we have in being able to deliver that euphoria to our customers.
“To love food, and love good food, is one of the simple pleasures in life and this brand campaign reminds consumers that Subway has always offered a more nutritious yet tasty option to Eat Fresh, which explains why it has been a fiercely adored brand for over 50 years.”
At the helm of the creative direction of the campaign, Ryan Petie, executive creative director of Publicis Worldwide, agrees that the inspiration for the campaign is owing to Subway fans themselves, and the musical aspect that invigorated the ads has become a stand-alone campaign in itself: “Subway customers love their specific combination of flavours, and what better way to express their absolute devotion than the iconic power ballad.
“We took a classic rock genre and turned it towards our fan’s favourite Subway ingredients, creating the first ever Sub Love Songs.
“It’s about evoking the emotion that Subway fans have felt for years and we know that when consumers hear the Sub Love Songs, they’ll feel that Sub Love feeling up against the glass.”
The Sub Love creative is making a splash in multiple TV properties including within AFL and NRL matches, on large format digital out of homes and across multiple social media platforms such as, YouTube, and Vevo – even making an appearance prior to Doja Cat’s new release song that went live on the platform last week.
The Sub Love Songs will be released exclusively via Subway in-restaurant radio and will also dominate Spotify ad space until August 29th.
The 3-month-long campaign is the fifth produced by Publicis Worldwide since their appointment as the brand’s creative agency of note for Australia, in mid-2020.
14 Comments
Imitation is the sincerest form of flattery.
These are awesome.
Ewwwww… germs.
Gross.
Seriously, who writes this fluff?
“To appeal to the inner-most urge every food lover has, but would never act upon, especially in a post-COVID world.” What does this mean? Is the client concerned people will do this in real life?
“Featuring hilarious images of hungry faces”. They’re not hilarious, they are barely amusing. They aren’t even poignant like the McDonalds ads they’re ripped off from.
“The 3-month-long campaign is the fifth produced by Publicis Worldwide since their appointment as the brand’s creative agency of note for Australia, in mid-2020.”
Was the advertising strategy to resurrect the old line and do something completely nonsensical each time? How did ‘The Fresh Prince one’ perform?
I get it. Sometimes we are all forced into work that isn’t our finest hour. But lay off the cheese in the PR at least.
https://www.youtube.com/watch?v=Fb38WH5MFPk
This work is tone deaf in the current environment.
Must be getting closer to see what their tuna is made out of.
This should have never been made. It should have been killed due to covid. Sheesh, read the room Publicis
All I see is a nostril next to my sandwich.
Cant even go into a Subway without santising, checking in and wearing a mask… and yet these ads are running??
But even before Covid… this is gross and lame.
I gagged when I saw this disgusting ad. All I could think of was snot, saliva, pimples and Covid smeared on the glass. What the AF was the consumer doing? Why smear your face on the glass. If you want it, buy it. Is it too expensive, too unhealthy? Are you too sick to eat it? This nauseating nonsensical ad ensures I will never eat Subway. Ever. Ewww.
this ad is seriously disgusting and makes me feel sick whenever i see it. hate it so much. thinking about snot and germs pressed up against glass definitely doesn’t make me want to buy subway lol, especially during COVID. wtf subway?
The servers aren’t wearing gloves.
I thought I was the only one feeling disgusted before searching on the internet. Ewwwwww