StyleMatrix ushers in new era with rebrand via Marketing Eye

Melbourne-based marketing agency Marketing Eye has successfully rebranded StyleMatrix, marking a significant evolution for the AI-powered inventory management platform.

Previously known as SoleMate Software, the transformation reflects a new era for the brand, reinforcing its commitment to helping fashion and footwear retailers optimise stock management through advanced AI-driven forecasting, real-time data insights, and seamless integrations.

For more than 30 years, SoleMate Software provided on-premise inventory solutions to retailers and wholesalers. As the industry evolved, the need for smarter, cloud-based technology became apparent. StyleMatrix has emerged as a next-generation platform, designed to solve stock inaccuracies, supply chain inefficiencies, and poor demand forecasting—challenges that have long plagued fashion and footwear businesses.

“Retailers don’t just need inventory software; they need an intelligent system that ensures the right stock is available at the right time, in the right place,” said Craig Cookesley, Founder of StyleMatrix. “By leveraging AI-driven insights and real-time visibility, StyleMatrix takes the guesswork out of inventory management, enabling retailers to operate with precision and efficiency.”

Unlike generic inventory management systems, StyleMatrix is purpose-built for fashion and footwear retailers, offering industry-specific capabilities such as multi-location stock tracking, size and colour matrix management, and seasonal trend forecasting. With its cloud-based infrastructure, businesses can access their inventory anytime, anywhere, while seamlessly integrating with leading e-commerce platforms like Shopify, WooCommerce, Magento, and The Iconic.

The rebrand was led by Marketing Eye’s creative team, with Brandon Reviere, Creative Director, overseeing the renaming, rebranding, and development of a compelling online presence, including a new website that reflects the innovation behind StyleMatrix.

“We’ve reimagined StyleMatrix as more than just an inventory platform and another technology upgrade. This company is here for the long-term ensuring it plays a role for modern retailers looking to stay ahead in a competitive market,” said Mellissah Smith, Managing Director of Marketing Eye. “This transformation ensures that StyleMatrix not only looks the part but also represents the cutting-edge technology it delivers to retailers every day.”

Beyond inventory optimisation, StyleMatrix enhances the customer experience by ensuring stock is always available when and where it’s needed. Integrated customer relationship management (CRM) capabilities allow retailers to personalise shopping experiences, track customer preferences, and optimise sales cycles to reduce the need for heavy discounting at the end of each season.

With a fresh brand identity, AI-powered technology, and a strong digital presence, StyleMatrix is set to revolutionise inventory management for fashion and footwear retailers across Australia and beyond.