STW digital shop New Dialogue renamed Tongue
September 16 2009, 6:07 pm | | 19 Comments
B&T reports that STW owned digital agency New Dialogue is rebranding itself as Tongue. The four partners in Tongue are former Naked senior staffers John Du Vernet and Jonathan Pease – who left Naked a few months back – and New Dialogue founders Lyndon Hale and Tim Sexton.
One of the last efforts Pease was responsible for at Naked as co-executive ideas director was the much maligned ‘Don’t be put off by a little prick’ campaign for World Blood Donor Day.
19 Comments
Unfortunately, the name New Dialogue wasn’t deliberately vague enough for a digital shop. Making the fatal mistake of being relevant to the medium itself, New Dialogue was clearly lacking the kind of fuck-this-for-a-laugh street cool that a good digital agency needs.
Tongue has it in spades. It has absolutely nothing whatsoever to do with the agency or the work it does. It’s one word, and even better, a single syllable. And it sounds sort of fleshy and pink, which most good digital people seem to be. Particularly the British ones.
Bravo Tongue.
I’m sick and tired of agencies calling themselves IDEA COMPANIES – particularly when the ideas quite possibly will be shit (and badly executed) looking at the track record.
The good ones never call themselves that.
What’s funnier? ANTM guy, the boyband outfits, the silly posturing, the name, or the little prick stuff? That’s funny in a bad way.
Are they releasing an album this xmas?
There goes the neighbourhood.
tongue my ass.
Lynchy, “Tongue tied to STW” would have been a better headline.
Thanks for letting us know who they really are.
Well done guys. The more, the merrier. As for you gits on this blog, grow the fuck up. 99.9% of the shit that comes out of this country is faaaaaarking shiiiiiiiiit! And the work your agencies are doing is?
It’s just another agency out there facing the same problem we all are; differentiation. Not for the ad agency people but for the clients. We’ve made ourselves a commodity!
How about you just go and try and win a D&AD pencil (No seriously, win one.) and quit slinging shit on people that are out there having a crack.
oh and screaming 15 year old girl… Does wearing a pair of thongs and a t-shirt make your work any better? No it just makes you a bogan with a pen and an ego that likes to drink beer and fart. I bet writers in Hollywood are lining up to tell your life story. Live the dream buddy. Live the dream.
They used to be called Human Nature with offices at the Casino.
It almost makes me embarrassed to be in the business. What a bunch of poseurs. I mean they’re talented sure, but fuck they must be insecure.
9.50 – does someone need a hug?
“…The agency will be “format agnostic” according to Du Vernet…”
Naked wasn’t strong enough, so they went with Tongue.
Great name fellas.
9:50. Good to see you made it out.
A question for the lads – What’s an idea??
answer to Ben: A smile in the mind.
Can I buy a clue?
He is an account service guy – nothing wrong with being an account service guy. The unfortunate thing about self styled ideas people is that they start to believe their own hype. What ideas apart from the little prick thing has he actually ever come up with? Also if he is the stylist involved in their shoot I don’t know why he is determined to strip away the credibility of his agency before they even start.
when can we all just admit that we are in the business of putting ads in places where people will see them, so they buy stuff?….the echo effect? pullease