Streets Magnum launches ultimate pleasure hunt
Streets Magnum today launched Magnum Pleasure Hunt in Australia, an engaging online execution that takes participants on a journey across the internet in search of the ‘ultimate pleasure’.
Using a keyboard, players control the ‘pleasure seeker’, a beautiful young woman, to navigate her through a series of replica websites, interacting with each site and collecting cranberry fruit pieces to score points along the way.
Highlights of the execution include the character jumping into aSamsung GALAXY Tab, ‘gatecrashing’ a fashion show on YouTube,hi-jacking a hang-glider from a ski resort and driving a luxury Saab ina video-game style scenario where the player controls the car.
Inthe end frame, the pleasure seeker reaches the ultimate pleasure – thenew Magnum Temptation Fruit – and the player’s score in the game isdisplayed. Once the player has completed the game, they can challengefriends to beat their score by simple e-invite or via social mediasites, including Facebook.
The Australian version of theMagnum Pleasure Hunt has been adapted to include the latest productfrom Streets Magnum – Temptation Fruit – and is based on a globalexecution developed by Swedish agency Lowe Brindfors, based inStockholm.
Andrea Martens, marketing director, Streets, said:”We’re very excited to launch the Magnum Pleasure Hunt, which deliversa truly unique online brand experience. What makes the executionreally compelling is that Magnum has partnered with other premiumbrands in areas such as fashion, beauty, travel and technology, whichresonate with our target consumer.
“The game itself isinspired by classic adventure-style platform-games but for the firsttime, it’s been transformed to a modern, cinematic experience, unlikeanything that’s been seen before. A trained ballerina was filmedperforming more than 50 different moves, including running, diving andsomersaults, which are seamlessly edited in postproduction to give thecharacter lifelike movements in the game engine.
“To furtheradd to the gaming experience, a sound engine is built in, allowing themusic to become dynamic and follow the user’s movements, which helpsset the tone and mood in each scene the character visits.”
TheMagnum Pleasure Seeker has been developed using Adobe Flash. The sitewill be supported by a media campaign and is linked from the My Magnumwebsite and Magnum’s Australian Facebook page, which has almost 77,000fans.
11 Comments
BRILLIANT.
Yet again some amazing work from the best interactive agency in Australia!
And no i dont work there.
I’ve played another pleasure seeking game on the internet but I had to enter my credit card. This is lame.
Hmmm I thought it was “Soap Creative”. Good to see them share the creative execution seeing as though the “across the internet” idea was stolen from them in the first place!?
As it states above from them Soap adapted and localised an international site changing chocolate to fruit…
So not really “Amazing work” from them this time around…. they’re just adapting an existing overseas idea.
Lost interest after the twentieth ad. bah.
LAME? Love to see something you’ve created 5.50pm which outdoes this?
I can taste the Soap. But where’s the Creative?
Classy. Taking credits for other people’s work. Exactly how did you contribute to this production (or even the adaptation) Soap Creative?
If you follow it through to the end you see that just 3 people have done so. This is a clever, tricky piece of work, but there is nada strategy.
The credit to Soap as the agency behind this was extrapolated by Campaign Brief which is a small mistake. We did not send this press release nor were we mentioned in it.
It’s a great campaign though and as much as we’d like to have done it we didn’t.
Bravo! love it.