Stellar wins two Suntory campaigns – takes Cointreau digital + Disaronno on event program

Suntory Australia has appointed Stellar Concepts after a competitive pitch to deliver a digital communications program to drive brand awareness, advocacy and trial for Cointreau.

The program is built around an influencer strategy, which will see Stellar working with Remy Cointreau globally to expand its work in this space here in Australia.

The integrated campaign will also see a heavy emphasis on digital content creation and social platforms to amplify activity, monitor engagement and quantify business outcomes. This will be supported by a publicity strategy to push activity in traditional media channels.

Says Hayley Cole, Stellar Concepts’ general manager: “Influencer outreach and word of mouth is at the heart of the PR function. Stellar has the experience to deliver this exciting new approach for Cointreau, and demonstrate the power of online influencers in the category.”

Suntory has also appointed Stellar to handle two campaigns for the world’s top amaretto liqueur, Disaronno, activating the brand’s global Disaronno Terrace campaign in Australia. A series of stylish events will be held in Melbourne, Sydney and Brisbane throughout spring/summer.

Both campaigns will be lead by Stellar client services director, Ben Handberg, and senior account manager, Lauren Emmett.