Stayz launches new multi-channel ‘Whole House. Whole Holiday’ campaign via Clemenger Sydney
As the busiest holiday booking period approaches, Australia’s number one holiday rental website, Stayz has launched a new, multi-channel campaign via Clemenger BBDO Sydney, to drive awareness of the benefits of renting a whole house this summer and beyond.
Stayz has more than 40,000 holiday rentals across the country, all of which offer families and groups the opportunity to book the whole property, not just a room. The TVC, which aired nationally on Sunday night, is accompanied by outdoor and a heavy digital schedule. The ‘Whole House’ campaign showcases the privacy and space that only staying in a holiday rental can provide. It aims to remind families in particular that holidaying together can create memories that last a lifetime.
Says David Dunstand, marketing director, Stayz: “We truly believe a whole holiday rental is the best way to enjoy your holiday. Whether you are a family or a group of friends, these properties offer great value and also give
guests the ability to cherry pick amenities like pools, spas, games rooms and BBQs to name a few.”
PR: Adhesive PR
Client: Stayz
Agency: Clemenger BBDO, Sydney
Media: Carat
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