Stake launches new ‘Stake Your Claim To The Future’ campaign via Bear Meets Eagle On Fire
Online brokerage platform Stake has launched a bold national brand campaign with creative studio Bear Meets Eagle On Fire.
The work represents Stake’s most significant marketing push to date, as the company looks to broaden its customer base after a $40 million capital raise in 2021.
Under the banner ‘Stake Your Claim To The Future’, the campaign speaks to how Stake is opening up opportunity and access to financial markets for a new breed of ambitious investor.
The launch film – titled ‘The Takeover’ – is an epic black and white animated monologue, delivered by a character as he breaks through the more traditional fabric of the financial world, to ultimately take his seat at the boardroom table. The spoken word performance is delivered by Baltimore based Black Chakra, a contemporary poet and street lyricist.
Produced in collaboration with Augenblick Studios in Brooklyn, award winning creators of Comedy Central’s Ugly Americans and Adult Swim’s The Jellies, ‘The Takeover’ draws heavily on the classic Fleischer-era of 1930’s animation.
The campaign launched on broadcast TV, during Channel 7’s coverage of The Olympic Games Opening Ceremony, and will also feature across cinema, OOH and digital.
Says Micah Walker, founder and chief creative officer of Bear Meets Eagle On Fire: “The team at Stake came to us with a pretty clear idea of who they were and what they believed in, so we just helped them translate those foundations into an original idea and voice.
“I’m pretty sure a call to arms, inspired by 1930’s animation, wasn’t what they were expecting, but hats off to them for buying all the way in and committing to making it right. Massive thanks as well to our friends at Augenblick Studios and everyone else involved for helping us make something we’re all very proud of.”
Says Matt Liebowitz, co-founder and CEO, Stake: “The Bear team worked hard to understand what Stake really stood for and found a way to turn that spirit into something unique and totally unexpected. I can’t waIt to see this out in the world and there’s no better place to plant our flag than at The Olympics.”
Says Bryan Wilmot, chief marketing officer, Stake: “Going to market at scale for the first time, we needed a partner who really shared our ambition. The Bear team is passionate, meticulous and throughout the entire process showed genuine care for our brand. This led to some exceptional work, unlike anything else in market.”
Client: Stake
Chief Marketing Officer: Bryan Wilmot
Head of Marketing Operations: Simon Starr
Marketing Manager: James Healey
Principle Brand Designer: Thanh Lu
Creative Studio: Bear Meets Eagle On Fire
Animation Studio: Augenblick Studios Inc
Post Production: Blockhead VFX Studios
Sound & Music: Rumble Studios
39 Comments
Love it.
Like really great
Takes a while to get to the point but will stand out for sure.
Bear meets eagle keep making work for this market that is greater than all the other work for this market.
Love it!
Rousing and well polished as always BMEOF
Super fresh for an ad but it is a complete replica of this: https://www.youtube.com/watch?v=RM7lw0Ovzq0
I always look forward to seeing new BME work. Always in a lane of its own, with impeccable craft. Keep it coming
Saw this on tv over the weekend, stands out like dogs balls.
Don’t be that guy.
Art and copy at its best.
Again.
Although there work is often high scoring, it must be said the degree of difficulty is almost always 2/10. Brand new brand, no discernible identity or stuffy guildines, no legacy and brand tone to watch out for. It’s always just a completely free hit. Good work, but perhaps im preempting the influx of ‘this is what our industry is missing’ comments. This is great for our industry, but this creative studio does not have to play by this industry’s client rules.
So basically they just get to make killer creative work …. Sound horrific … let’s slay them for it …
This is great
Incredibly impressed with the work these guys are doing. They stay true to what they believe in and don’t dumb it down for uninspiring clients. Hence they attract the brave, ambitious and smart clients who encourage them to keep producing amazing work. Please don’t sell to the work-numbing networks or consultancies until you really want the cash. Even then write a clause that lets you walk away should the new owners interfere in your creative process.
next level
Love that work like that this can come out of Australia, but depressed that it would never see the light of day where I work.
BMEOF + Simon Starr & Thanh Lu = Dream team.
Great creative but odd choice to scale up awareness and familiarity.
Ah bugger. Here I was thinking they’d nailed an original original. Agree it’s just another ad agency turning a music video into a brand spot.
Pure fire!!!!
Got the dream team together. Jealous.
You’re missing the point, they don’t want to play by the industry’s client rules. They work with clients with more ambition. And more power to them.
This is fire.
Well done Stake marketing team.
This would make a product manager nervous because it doesn’t talk to the product benefits/features, but for a brand ad it’s fricken amazing.
I’d like my music video back
Execution gets in the way of the message.
Love the craft.
BUT, I have no idea what this is for.
I showed a group of people, they have no idea either.
A+ fot craft.
D- for brand building.
Real advertising and creative. More of this thinking and risk taking everywhere please.
Anomaly isn’t a great agency, but it’s the perfect name for a creative studio whose work runs rings around everything else in Aus.
Come on now, ya’ll just took what Jay did with Romanek and made it about gambling on the stock market
The Blog: Not so fast, pretty boy…
Not sure how you manage to consistently make good work, but I’m glad you do.
Take note brands/agencies.
Memorable, entertaining branded content.
Well done, Bear.
A barely passable manifesto with an art direction that rips a video from 2017. Another day in Australian advertising, baby! *kick flip*
I know it was cool and all… but whose doing the typography at the end? Love it.
It’s only February but this is the best ad so far
What’s the point if the message/brand isindiscernible?
Said no consumer ever. Seriously, WTF. That comment alone exposes the lack of ad/marketing talent that exists in this industry.
Nooooice. Its good
I didn’t think we had enough people to post all these positive comments.