Stake launches new ‘Find Your Flow’ campaign via 72andSunny to empower Aussies on Wall Street
Australian investment platform Stake has launched its new campaign ‘Find Your Flow’ via 72andSunny. For ambitious Aussies looking to get ahead, this campaign demonstrates how Stake as an investing platform addresses the complexity and noise that comes with investing in international markets.
The campaign follows Stake’s Onwards brand platform launched in 2024, which focuses on unlocking the investor within.
“We know our customers feel that hesitation when it comes to taking on the world’s biggest market, and Stake exists to empower them to take that next step,” says James Healey, Head of Marketing at Stake. “The age of investing platforms offering access alone is over. Customers are looking for an experience that takes them beyond the door, gives them a sense of confidence and ultimately forms part of their ‘investor’ identity. That’s what Stake was intentionally designed for, not just to give Aussies access to Wall Street, but to ensure that every step of the way feels easy, intuitive, and built for their flow.”
Tapping Revolver director Leilani Croucher, the campaign addresses this tension, while acknowledging that investing can feel (and look) good, and be effortless. Striking visuals of a confident investor moving through a custom built, miniature New York City set, Stake plays the role of ‘helping hands’ and demonstrates a clear path for them in the Big Apple.
Says Alexandra Nel, Executive Strategy Director at 72andSunny: “The reality is, most people feel intimidated by the idea of investing on Wall Street. Our brief was to show how Stake addresses that emotional friction and highlight their promise: we have cleared the path so you can focus on the opportunity.”
Says Cameron Roberts, Director at Fourteen10: “This media strategy is built to match the ambition of the creative. We are leaning into high-impact, high-fame moments, like the highly anticipated Ashes series on Channel 7, while leveraging the data capabilities of Connected TV and premium Out-of-Home sites to build around key entry points for the category. This allows us to cut through the noise at scale, ensuring the message of ‘effortless investing’ reaches and resonates with our ambitious audience, turning brand momentum directly into customer action.”
Creative Agency: 72andSunny
Production Company: Revolver
Director: Leilani Croucher, Revolver
Media Agency: Fourteen10
Client: Stake
Chief Customer Officer: Bryan Wilmot
Head of Marketing: James Healey
Creative Lead: Leandro CP
Product Marketing Managers: Sam Ryan and Andrew Leung
Graphic Designer: James Milbank
Senior Manager: India Jennings
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