St Vincent de Paul Society appoints M&C Saatchi Sydney as new creative agency following a pitch

Major Australian charitable organisation, the St Vincent de Paul Society, has appointed M&C Saatchi following a pitch.

M&C Saatchi will take on a full creative and strategic remit on the much-loved brand.

Says Julie McDonald, general manager, St Vincent de Paul Society NSW: “The St Vincent de Paul Society is delighted to appoint M&C Saatchi as our national agency. 

“M&C Saatchi clearly demonstrated an understanding of the key challenges the Society faces and how we can embark on a journey to develop a three-year brand platform that lifts fundraising and our brand presence significantly.

“We are very much looking forward to working with the M&C Saatchi team over the coming year to determine a new and exciting direction for the St Vincent de Paul Society that will, in essence, provide better outcomes for the people we help in over 620 Australian communities.”

Says Mim Haysom, managing partner, M&C Saatchi: “It is a privilege to have the opportunity to work with one of Australia’s largest and most iconic charities, and an organisation whose sole purpose is to help people in need.

“Vinnies is a widely adored brand in Australia and it is a great challenge to improve on their standing. We’re excited about helping to take them into the future.”

The appointment continues a string of new business wins for M&C Saatchi in recent months that includes IAG insurance brands NRMA, SGIO and SGIC, luxury car marque Lexus and Cricket Australia.