ST. ALi Launches nationally with “No Miracles, Just Good Coffee” campaign via Bounce Creative

ST. ALi is bringing its Melbourne coffee expertise to Coles supermarkets across the country. Ditching the coffee clichés of life-changing experiences, ST. ALi’s new brand platform, via Sydney agency Bounce Creative, focuses on one simple promise: life’s unpredictable, but your coffee at home doesn’t have to be.

Following a six-month partnership with Bounce, the brand rolls out its most ambitious campaign yet, blending an aspirational view of the world, with a grounded and relatable love for quality coffee shared by its consumers.

Says ST. ALi’s CEO, Lachlan Ward: “With a name like ST. ALi, you’d be forgiven for thinking we could perform miracles. And while we’ve likely saved some tired souls over the last 20 years, it takes more than turning water into coffee to answer all your prayers. Launching into Coles nationwide is a good start.”

“Fire drills, late night car park shenanigans and a unicorn… This campaign has it all”, says Jacob Lumsdaine, Associate Creative Director at Bounce. “A real testament to the bold ambitions of the ST. ALi team and the brand they’ve lovingly shaped over the past two decades.”

Client: ST. ALi
CEO: Lachlan Ward
Creative Director: Tayt Bale
Brand Manager: Lisa Pijper
Graphic Designer: Izak Stevens
eCommerce Manager: Yioti Karamanolis

Creative Agency: Bounce Creative
Executive Creative Director: Joel Chapman
General Manager: Dani Collins
Associate Creative Director: Jacob Lumsdaine
Art Director: Mikey Felczynski

Production: Optika
Director: James Tyrrell
Producer: Rebecca Freeman
1st AD: Johnny Greally
DOP: Mike Roberts
1st AC: Alex ‘Alby’ Orellana
Gaffer: Mark Leeson
Besty: Ady Rose
Photographer: Milos Mlynarik
Stylist: Morgan Ferguson
HMU: Justyna Chapman
Digi Op: Simon Taylor
Catering: Andrew Teo