Squarespace, the all-in-one website building and ecommerce platform, has today launched its second Australian ad campaign. The campaign was brought to life by Squarespace’s award-winning in-house creative team and directed by Nick Kelly of MOFA.
A playful riff on the brand’s “Everything to Sell Anything” campaign, it celebrates the creativity of Australians and aims to empower creators and entrepreneurs to take any idea they have and put it online with Squarespace.
The campaign consists of two spots, “The Ideas Man ” and “The Gunna Do It”. Each spot follows the journey of a protagonist who has amazing ideas but has not yet made them a reality. The spots show that Squarespace is here to support creators and entrepreneurs with any idea they have – whether it’s selling time, products, expertise or content online.
Says David Lee, chief creative officer at Squarespace: “No matter how big the idea, we want to inspire entrepreneurs and creators to bring them to life with Squarespace. Squarespace gives people the opportunity to monetize what they love. This is particularly invaluable with the rise of new industries and growing the creator economy.”
As we emerge from a post-covid world, borderless ecommerce is here to stay. Research shows the pandemic fast-forwarded ecommerce adoption, with online shopping growth for the 12 months to 31 December topping 57% YOY. Squarespace research also shows the ecommerce boom has created new expectations for businesses with 62% of Australians saying businesses with a poorly designed website are not trustworthy.
Starting from May 2, viewers can see the campaign on TV, radio, online video, and social media.