Square returns with the next chapter of ‘Service Still Matters’ campaign via Sunday Gravy

Following the momentum and impact of its ‘Service Still Matters’ campaign launched earlier this year, Square returns with the next instalment via Sunday Gravy.

 

In the new film, a waiter spots diners stranded in a storm. Without hesitation, he runs into the downpour, soaked to the bone, to bring them in. No tech. No tools. Just instinct and heart.

It’s a simple gesture, but a symbolic one. In an industry shaped by change, it’s a reminder that people, those who show up, care, and serve, are still at the centre of everything.

The campaign maintains creative consistency with the continued collaboration of directing duo Novemba. Their signature tone and cinematic realism give the work a distinct identity, building a brand that stays with you, without ever needing to shout.

Square:
Stacey Lowther: Head of Integrated Marketing
Jessica Parker: Integrated Marketing Manager
Sean Conroy: Group Creative Director
Kae Yen Wong: Creative Director
Fin Wang: Art Director
Edgar Acosta: Copywriter
Justine Yee: Operations Lead

Production Company: Good Oil
Production Company Producer: Claire Richards
Executive Producer: Simon Thomas / Juliet Bishop
Director: Novemba
DOP: Max Walter
Post Production: Arc Edit
Post Producer: Winnie O’Neil
Offline Editor: Lucas Bayne
Online Editor: Richard Lambert
Grade: Matt Fezz
Soundmix: Rumble
Casting: Citizen Jane

Creative Agency: Sunday Gravy

Alchemy One Credits:
Managing Partner: Huong Nguyen
Business Director: Cara Sayer-Bourne
Group Strategy Director: Paul Scarf

 

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