Sprout teams up with Australian rap legend Briggs to launch new ‘Homegrown Sound’ platform via +61 and Bear Meets Eagle On Fire

November 19 2024, 5:10 pm | BY Ricki Green | 1 Comment

Sprout, the Telstra-owned brand that specialises in tech accessories for the Australian lifestyle, has announced the launch of its new creative platform developed by +61 and Bear Meets Eagle On Fire.

 

The new campaign sees Sprout join forces with Australian rap legend Briggs to introduce ‘Homegrown Sound’. The collaboration coincides with the release of Briggs’ powerful new single, ‘Munarra’, inspired by today’s tough music landscape and Briggs’ own experiences coming up.

The film was directed by award-winning director Tom Noakes through Scoundrel.

View the campaign hub here

Listen to ‘Munarra’ here on Spotify


Artist: Briggs
Client: Sprout
CMO: Brent Smart
Agencies: +61, Bear Meets Eagle On Fire
Production Company: Scoundrel
Director: Tom Noakes