Spotify’s free service launches today in Australia supported by likes of CommBank, CUB + Virgin Mobile – Premium to cost just $11.99 a month
Spotify, the leading digital music service, is available in Australia from today. A new way to listen to music, Spotify gives users instant, on-demand access to more than 16 million tracks on their computer, mobile phone, iPad and beyond, so they can enjoy music whenever and wherever they like.
Spotify offers three levels of service, from absolutely free to two subscription tiers.
The hugely popular free service is advertising-supported and in Australia, launch partners include Commonwealth Bank, CUB, Fairfax Media’s websites Daily Life and TheVine, McDonald’s, ninemsn and Virgin Mobile who will be launching innovative campaigns in partnership with Spotify in the coming weeks and months.
Spotify is the largest and fastest growing music service of its kind, presenting advertisers with a unique way to engage an audience on an emotional level while they are enjoying one of their favourite activities – music. Ad formats include:
Audio and digital formats – the powerful combination of audio advertising synchronised with the real-time action of digital creates unbeatable call-to-action campaigns.
Open APIs – create campaigns that centre on the Spotify catalogue, like a consumer choosing a song to help generate a branded playlist. With our open API these campaigns can even sit on a brand’s website or Facebook page.
The Spotify lightbox – enables the use of rich media content that can be updated in real time and shown within the Spotify platform. For example, this can include video, audio, competitions, or publishing a Twitter feed.
Advertiser page – ‘own’ a space that integrates with the Spotify platform giving you the opportunity to create longer campaigns with ongoing content generation.
When Spotify users share advertiser-supported content, such as a branded playlist, this naturally creates a viral effect for advertising campaigns.
Target who you want, when you want where you want; if you know who you want to talk to, Spotify lets you target them. Brands can reach the consumers who matter most to them, whoever or wherever they are.
Spotify Managing Director Australia and New Zealand Kate Vale said: “Spotify offers advertisers a highly engaged, passionate, and socially active audience who are doing the thing they love the most – listening to music. Pairing audio with visual advertising is not only one of the most powerful forms of marketing online, it’s also a unique new addition to the Australian advertising market.”
Spotify was launched in Sweden in 2008 by Daniel Ek and Martin Lorentzon, out of a desire to develop a better, more convenient and legal alternative to music piracy. The service now has more than 10 million active users and more than three million paying subscribers across the world, with Australia becoming the 14th market.
Spotify offers three great services, from absolutely free to paid subscriptions:
Spotify Free – the unsurpassed, totally free music service. Enjoy free, on-demand, buffer-free access to more than 16 million songs on your computer. No gimmicks. Just listen and love it, month after month after month. Manage your own music files through Spotify and sync them with your mobile or iPod. With occasional advertising. All Spotify users enjoy unlimited free, ad-supported music.
Spotify Unlimited – all the special features of our free service but with uninterrupted, ad-free access to Spotify on your computer. All for only $6.99 a month.
Spotify Premium – the all-singing, all-dancing, top-of-the-range Spotify experience. Premium gives you access to all the music, all the time. Listen online or offline, on your computer, your mobile phone, tablet and a whole heap of other devices. Enjoy enhanced sound quality and access to exclusive content, competitions and special offers. Premium costs just $11.99 a month.
Additionally, Spotify’s seamless Facebook integration takes enjoying music with friends to a whole new level. Music has never been this social.
For further info or to sign up for Spotify go to spotify.com.
1 Comment
This service is absolute BS!
They bill you from the UK so a $11.99 fee end up being ($12.35) & also attracts a $1.55 overseas transaction fee. That exchange rate stuff is not legal is it?
Seriously annoyed user.