Sportsgirl launches its latest ‘Find Your Style and Run With It’ campaign via Portas, London + CKOL

Sportsgirl has unveiled its latest campaign ‘Find Your Style and Run With It’ starring MTV personality Mimi Elashiry, developed by London creative agency Portas and directed by CKOL’s Jessie Oldfield and Adam Murfet.

The campaign promotes Sportsgirl’s denim range and celebrates young Australians’ unique sense of style. In the spot Elashiry dances through the streets of Melbourne, radiating a sense of fun and youth all set to the driving sounds of Australian band Polish Club. 

VIEW THE SPOT

Says Kate Rees, national marketing manager of Sportsgirl: “Mimi is the perfect representation of our Sportsgirl girl – she is beautiful, talented and has such a energy for life. With our denim offer expanding in 2016 it’s an exciting launch campaign.”  

Sportsgirl and Portas enlisted award-winning Australian directors Jessie Oldfield and Adam Murfet, as well as their production company CKOL, to bring the idea to life.

Says Oldfield: “Melbourne has such a youthful vibe and we directed our cinematography, locations, choreography and talent to champion the unique sense of style that is going on within the city.”

Sportsgirl launches the campaign this week across digital, social, PR, in-store and DIY denim activations. Behind-the-scenes footage and an interview with Elashiry will also run on MTV’s show It Girls this week.

Client: Sportsgirl

Music: Polish Club ‘Beeping’