Sportsbet’s officers return to help punters dodge the BS in new Spring Carnival campaign

October 25 2024, 11:30 am | BY Ricki Green | No Comments

With the Spring Carnival now in full swing, Sportsbet has brought back its squadron of BS Officers to help punters everywhere dodge the BS this racing season in its latest campaign.

 

The campaign, which has been very well received in the past, is now in its fifth year of keeping self-proclaimed racing ‘experts’, who often spread dubious tips on a Saturday afternoon, in check.

Once again lead by BS Brigade Sergeant Mike Connors, this year he has some very familiar faces lending a hand, including Australian television royalty John Wood and sporting legends Merv Hughes and Alex Volkanovski making some very special appearances.

Says Callan McKean, creative director, Sportsbet: “As the Spring Carnival ramps up, so too does our age-old nemesis – BS. Some racing BS has been around forever, and some of it is new. This Carnival, we brought in some added muscle with Volk and Australia’s most iconic head cop John Wood to remind Aussies there’s an easy way to dodge the BS – by using the Sportsbet app.”





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Client/Creative: Sportsbet
Chief Marketing Officer: Mark Migliorini
GM Brand, Advertising & Content: Kathy Schokman
Head of Brand, Advertising & PR: Yuta Kobayashi
Brand Managers: Jack Stewart & Allison Tall
Campaign Manager: Tayla Petty
Campaign Coordinator: Tara Nedomacki
Head of Production: Dan Atkins
Executive Creative Director: Rambo Goraya
Creative Director: Callan McKean
Senior Creatives: Shaun Conroy, Nick Weller
Creative: Jamie McGloin

Director: Matt Weston
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
Director of Photography: Simon Walsh
Production Manager: Rachel Boagey
Production Designer: Ella Carey
Costume Designer: Jill Johanson
Hair & Make Up Designer: Lin Parups
Casting: Northside Casting
Editor: Michael Houlahan @ The Institute of Post
Online Editor: Jamie Scott @ Generator Post
VFX: Lukas Schrank
Colourist: Martin Greer
Sound Design: Bang Bang Studios