Sportsbet takes a punt taking on the CommBank legal department with parody of ‘Can’ launch spot
August 17 2012, 2:23 pm | | 23 Comments
Sportsbet is sure to be contacted by the legal team at CommBank after posting a parody of the bank’s ‘Can’ launch spot on YouTube.
No doubt the spot will be removed soon so catch it while you can.
23 Comments
Well Done. Well Done.
shit leads to shit
A much nicer follow up than Commbank was capable of.
Touché.
I hate online betting, so I hate Sportsbet. But I hate the Combank campaign too.
cunning stunt. should work well for them.
This is really bad.
wow. just wow. no wonder no one has taken responsibility for this ad. with adbet365 here in Aus now, looks like Sportsbet just shit their pants in a video. no stars.
Screw everything about CommBank. Including their hissy fit over this.
Well done Barni!
Ad people parodying ad people… Who says we’re navel gazers. The consumer doesn’t care about your in-jokes…
The punters will hate it.
I thought it was only cool to copy good work?
I’m sure CommBank is going to kick up a stink pretty quick, but this does deflate the excruciating oh-so-worthiness of the original in a fairly amusing way.
Good for the quick, cheap shot that it is, I suppose, but afterwards you have to go back to a real brand idea, Sportsbet has one…I bet.
The best work done for that client. Will get people talking.
Just because you CAN doesn’t mean you should. Agree with 3.51 – punters will hate it
What are the odds. A betting ad that is a massive gamble with no return.
Odds on punters will actually love this.
Strange move from the brand. After building a distinctive tone of voice and strong brand personality they offer up this limp wristed effort sure to confuse and turn off current brand advocates. No wonder there are no creative credits.
You ad guys are living on another planet. This is shit and to think you copied someone else. Who cares?
I’m a white collar punter and this is funny.
I laughed. I thought it was funny.
The Sportsbet brand voice is satire, that’s the whole point of their recent work, so this fits in with that, and it’s funny. Even better, punters will love it because it reinforces their own self image.
Yet another thread on this blog that demonstrates once again that what advertising creatives think really has no bearing on anything at all, other than their obvious lack of self esteem.