Sportsbet launches new campaign powered by ACTUAL Intelligence for its ‘Feed’ product

Sportsbet has unveiled its latest campaign to promote its new product – Feed. The campaign demonstrates that Sportsbet’s Feed is powered by ACTUAL Intelligence, showcasing everyday Aussie punters as cutting edge technology powered by their own knowledge and research on racing and sport.

 

Backed by the campaign tagline “Copy real bets, from real people. Sportsbet’s new Feed – powered by actual intelligence,” customers can now follow their favourite punters to instantly copy their bets.

Says Rambo Goraya, executive creative director at Sportsbet: “There’s lots of talk about artificial intelligence, ChatGPT and all other sorts of futuristic tech changing the way we live. But we think our customers will love how real the technology is behind our new Feed product, allowing punters to share and copy bets from other people. After all, real people are still comfortably the most intelligent beings roaming the planet. Keep the robots to vacuuming the house, for now.”

Client/Creative: Sportsbet
Chief Marketing Officer: Mark Migliorini
GM Brand, Advertising and Content: Kathy Schokman
Head of Brand, Advertising & PR: Yuta Kobayashi
Brand Manager: Jack Stewart
Campaign Manager: Emily Duckham
Head of Production: Dan Atkins
Executive Creative Director: Rambo Goraya
Creative Director: Callan McKean
Senior Creative: Shaun Conroy
Creative: Jamie McGloin

Production Partner: Palomina
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
Director: Armand De Saint Salvy
D.O.P: Danny Ruhlmann
Prod Designer: Lance Davis
Costume: Fior Lemke
Production Manager: Rachel Boagey
Casting: Nick Hamon Casting
Unreal Artist: Tim Main
Virtual Production Studio: Nant Melbourne
Editor: Michael Houlihan: The Institute of Post
Colourist: Martin Greer
Online / VFX: Eugene Richards @ Parallel Post
Online / VFX: Collider Studios
Sound Mix: Bang Bang Studios
Stills Photography: Chris Hillary