Spirit of Tasmania encourages Aussies to ‘Pack more in. Get more out.’ in new campaign via CHEP
CHEP Network has launched its first work with Spirit of Tasmania with an integrated campaign across television, digital, social and outdoor platforms.
Building on the successful ‘Be a spirited traveller’ platform that has been central to Spirit of Tasmania’s creative strategy for the past seven years, the new campaign asks travellers to ‘Pack more in. Get more out’.
Unlike air travel, there are no baggage limits onboard. Whether it’s a beloved surfboard, a cherished guitar or a collection of local wines, the belongings passengers take to and from Tasmania onboard make it a truly unique travel experience and underscore Spirit of Tasmania’s unique proposition in the market.
Says Glen Dickson, deputy chief creative officer at CHEP Network: “Spirit of Tasmania offers travellers the unique chance to take whatever they want on holiday and bring even more back. No 7kg weight restriction. No oversized baggage fees. No limits to your trip.”
In addition to the hero film, the integrated campaign includes a rollout that extends across out of home media, radio, digital and social.
Agency: CHEP Network
Client: Spirit of Tasmania
Production Company: Revolver
Directing Collective: Glue Society
Director: Pete Baker
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Lib Kelly
DOP: Jordan Maddocks
Production Designer: Imogen Walsh
Casting: Northside Casting
Post Production: Glue Society Studios
Editor: Luke Crethar
Music and Sound Post: Sonar Music
Composer: Cameron Bruce
Music Production: Josh Pearson
Sound Designer: Timothy Bridge
SFX Editor: Joel Dias
6 Comments
Looks like a real fun time….said in the most sarcastic way possible
I’ve seen eBay listings with more sense of narrative than this
smart strategy tho, and it’s filmed well.
I don’t know what you consider cinematography but this is shot on something cheap, graded like stock footage (maybe some of it is?) and not a single frame would I consider interesting.
But maybe that random shot of wine bottles really spoke to you?
It’s what you get when you change agencies, keep taglines, attempt to find a new positioning and produce it all with a resounding sense of ‘m’eh’.
Those pseudo-Government-procurement-hugging marketing hacks should be ashamed, and sacked. I can’t believe it’s the agency’s fault entirely.
would.not.be.an.easy.client.